Recession Planning: How to Navigate the Changes

Episode 33 of the Corporate Caffeine with Dacia Coffey podcast, hosted by The Marketing Blender, titled "Recession Planning: How to Navigate the Changes" was published on October 12, 2022 and runs 25 minutes.

October 12, 2022 ·25m · Corporate Caffeine with Dacia Coffey

Summary

Today I'm diving back into the topic of recession planning, but here's the thing: In reality, this whole planning series and recession planning are no different.    It doesn't matter if you're just not worried about recession or if you are. The things that we're talking about are fundamentally critical to growing, scaling, succeeding, building resilience, and building joy.   So! Let's dive into this topic of alignment and what it has to do with resiliency.    We will discuss: - Alignment is about value - A fundamental shift in the value proposition - Think about how the market is prioritizing now - You also have to understand what your customer's trigger is - Prioritizing existing clients - Customer-centricity and team-centricity - You also need to shift this perspective inward - Give people permission to re-prioritize their tactics - The best way to be trustworthy is to be clear about what you're trusted with   Want to dive deeper into marketing in a recession? Talk directly to a marketing expert here: https://www.themarketingblender.com/contact-us/

Episode Description