Recurring Revenue and Why It’s a Must | Cisco Series

Churn is the #1 factor that will cause a recurring revenue model to fail.Unlock the greatest way to forecast future cash flow and budgets with a hybrid recurring revenue model.In this episode of B2B Tech Talk, Keri Roberts interviews Patrick Dempsey, Distribution Services and Software Manager at Cisco, Nicole Dziedzic, Senior Vendor Business Manager for Cisco at Ingram Micro, and Chris Blackwell, Partner Success Executive at Ingram Micro, about why this model is so essential for partners.They talked about:The shift to subscription modelsHow recurring revenue helps with long-term businessHybrid models and available resources"A recurring revenue model is a business model that enables a business to have more predictable revenue streams.” — Nicole DziedzicLearn about recurring revenue at Cisco Virtual Learning or through your Ingram Micro team.To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalkListen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.