Redefining Farm-to-Table

Just north of Craigmyle, Alberta, Flag Hill Ranch is redefining farm-to-table. Owned by Justine Berry and her family, the ranch specializes in grass-finished beef, a decision driven by their commitment to sustainability and regenerative farming practices. "We raise right from birth through until butcher," says Berry. "We branched into the direct marketing of our beef and launched our grass-finished beef program about 10 years ago. We were looking at what is a sustainable model for our ranch and looking at doing more with fewer animals. Going grass-finished really fit with our regenerative holistic rotational grazing model." Connecting with consumers is important to the operation. Berry says social media plays a big role in reaching those customers, but it's also an important learning tool. To read the full story go to ruralrootscanada.com.