Redefining Frozen Foods With Junea Rocha

Junea Rocha is the Co-founder and Chief Marketing Officer at Brazi Bites, a frozen foods better-for-your brand on a mission to spread joyful moments through delicious creations. Junea and her husband Cameron made the first batch of Brazilian cheese bread at home in 2009. Each bite brought a flood of nostalgia to Junea, which sparked an idea to share it with everyone. In 2015, Junea and Cameron pitched Brazi Bites on ABC's Shark Tank and the Sharks fell in love, making it a must-have in grocery store freezer aisles across the country. In this episode… How does a delicious, frozen, gluten-free, and good-for-you product with simple ingredients succeed in the market? And how do they stay competitive in the industry?  The Co-founder and Chief Marketing Officer at Brazi Bites, Junea Rocha, shares their journey of how they remain successful in the frozen foods industry. As much as brands focus on providing better-for-you products, Junea says they should also focus on taste, company culture, how they market their products, and the relationships they have as a brand. She also shares the challenges and lessons they have learned in running a successful frozen foods brand to help other brands achieve their goals.  On this episode of the Firebelly Social Show, Duncan Alney talks with Junea Rocha, the Co-founder and Chief Marketing Officer at Brazi Bites, about ways to succeed in the frozen foods industry. Junea explains why taste is important in creating your products, the pros and cons of being in the frozen foods industry, how to maintain culture in a fast-growing company, and successful marketing methods.