Rediscovering the power of in-person market research data collection with Aryn O'Donnell

In this episode of Now that's Significant, we’re joined by Aryn O’Donnell, Vice President of Corporate Services for Fieldwork Inc. During the show, we discussed the return of in-person market research, back after a long hiatus caused by the pandemic. Topics covered in the episode include: - What we've been missing out on over the last two and a half years - The types of industries that are again embracing in-person research, which Fieldwork have a large focus on. - The tactics and strategies Fieldwork used to overcome the hurdles of getting people back into the swing of in-person surveys, which touches on the evolution they witnessed of the data collection method. - Aryn talked touched on fraud and the steps they take to minimize or remove it from their samples. We hope you enjoy the show. Fieldwork recruits respondents according to client specifications and host in-person, remote, or hybrid research sessions where clients uncover insights for brand and business impact.