Reducing Friction In B2B Marketplaces - A Chat With Balance CEO Bar Geron

Send me a messageWhat if, in the B2B space, finding a new supplier was as easy as it is for example to find vendors in the B2C space on platforms such as Amazon?That is the vision Balance has - they are providing a B2B eCommerce marketplace to connect buyers and sellers, removing friction you normally associate with these relationships.To find out more about Balance I invited co-founder and CEO Bar Geron to come on the podcastWe had a fascinating conversation discussing why such friction persists in the B2B world, some of the ways Balance is eliminating friction, and how things can change in a world without friction.It was a fascinating conversation. I learned loads. I hope you do too.If you have any comments/suggestions or questions for the podcast - feel free to leave me a voice message over on my SpeakPipe page or just send it to me as a direct message on Twitter/LinkedIn. Audio messages will get played (unless you specifically ask me not to).And don't forget to also check out the 2021 MPI research on Industry 4.0 to find out how to increase productivity, revenues, and profitability for your operations. This global study examines the extent to which manufacturers deploy Industry 4.0 in their business and the benefits it brings.And if you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks.And remember, stay healthy, stay safe, stay sane! Support the showPodcast supportersI'd like to sincerely thank this podcast's generous Subscribers:Alicia FaragKieran OgnevGary LynchAnd remember you too can become a Resilient Supply Chain+ subscriber  - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one and give you access to bonus episodes of topical, timely supply chain resilience analysis.🎤 Looking for a keynote speaker on supply chain resilience, AI, and sustainability?I help leaders understand the forces reshaping global supply chains, from geopolitical disruption and climate risk to AI and real-time decision-making. Download my Speaker Pack: https://tinyurl.com/spkrpckFinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.