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Referral Programs Unplugged: Boosting Your Brand's Network with Will Fraser episode artwork

Dec 11, 2024 31 min

Referral Programs Unplugged: Boosting Your Brand's Network with Will Fraser

from Profitable Performance Marketing

Join Jake Fuller, CEO at JEBCommerce, in this engaging episode of the Profitable Performance Marketing Podcast as he interviews Will Fraser, the Head of /advocate at impact.com. They delve into the nuanced differences between referral and affiliate programs and the significance of brand ambassadors. Will shares insights from his journey from social media promotions to developing a sophisticated referral platform that evolved into /advocate at impact.com. Expect a lively discussion on incentives, common pitfalls, and best practices in referral marketing, ensuring loyal customers become your product's top referrers. Whether you're looking to retain customers or attract new ones, this episode is a treasure trove of practical advice and strategic brilliance. Tune in to learn how understanding these dynamics can transform your marketing strategy without running headfirst into a wall of confusion.

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Referral Programs Unplugged: Boosting Your Brand's Network with Will Fraser

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How long is this episode of Profitable Performance Marketing?

This episode is 31 minutes long.

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This episode was published on December 11, 2024.

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