PODCAST · business
Profitable Performance Marketing
by JEBCommerce
The Profitable Performance Marketing podcast dives deep into the affiliate marketing world. Now hosted by Jake Fuller – CEO JEBCommerce – each episode features insightful conversations with industry experts, including affiliates, advertisers, networks, and vendors. We explore strategies for driving incremental sales and optimizing affiliate channels. Whether you're running an affiliate program or considering starting one, this podcast offers valuable tips and industry insights to ensure your success. Tune in for practical advice and the latest trends in affiliate marketing.
Episodes
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Navigating Affiliate Tracking & Consent Laws with Steven Brown
In this episode of the Profitable Performance Marketing Podcast, host Jake Fuller, CEO of JEBCommerce, sits down with Steven Brown, CEO at Moonpull, to explore the evolving landscape of affiliate tracking amid changes in consent laws. With insight based on decades of experience, Steven navigates...
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Mastering Online Experiences for Today’s Digital Shoppers with Jeremy Aaronson
On this episode, Jake dives deep into what makes consumers tick (and sometimes flee) with guest Jeremy Aaronson, Chief Revenue Officer at UpSellit. Throughout they explore the art of crafting a stellar online experience and with over two decades in the online space, Jeremy dishes out wisdom on...
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Amazon, Affiliates, and Advertisers: The Next Big Move with Owen Guetschow
In this episode, host Jake Fuller chats with Owen Guetschow from Levanta about an exciting shift in affiliate marketing opportunities on Amazon. Traditionally, affiliate marketers have not had a direct way to link brand promotions to Amazon seller pages, but this is rapidly changing. Jake and…
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Referral Programs Unplugged: Boosting Your Brand's Network with Will Fraser
Join Jake Fuller, CEO at JEBCommerce, in this engaging episode of the Profitable Performance Marketing Podcast as he interviews Will Fraser, the Head of /advocate at impact.com. They delve into the nuanced differences between referral and affiliate programs and the significance of brand...
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Affiliate Mastery: Building Connections, Avoiding Mistakes with Tara McCommons
Ready to navigate the maze of affiliate marketing without bumping into common pitfalls? In this engaging episode of the Profitable Performance Marketing Podcast, host Jake Fuller chats with Tara McCommons, VP of Sales and Marketing at LinkConnector. Tara shares insider insights from her 20-year...
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Mastering Coupons: Your Brand's Secret Weapon with Brook Schaaf
In the latest episode of the Profitable Performance Marketing Podcast, host Jake Fuller sits down with Brook Schaaf, Co-Founder and CEO at FMTC, to issue a masterclass on deal and coupon sites. If you’ve ever pondered the difference between them, or how to maximize the ROI of these affiliates…
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Bridging PR and Affiliate Marketing for ROI Gold with Sophie Toporoff
In this episode Jake dives into the dynamic convergence of PR and affiliate marketing with guest Sophie Toporoff, Director of Partnerships, North America at Linkby. Sophie provides keen insights from her decade-long career in traditional PR and her seamless transition into the affiliate…
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Mastering Affiliate Recruitment with a Personal Touch with Dustin Howes
In a lively episode of the Profitable Performance Marketing Podcast, Jake sits down with Dustin Howes, the Director of Partnerships at Inflektion. This week’s hot topic: affiliate recruitment – the dos, the don'ts, and the must-haves to stand out in the crowded affiliate ecosystem. The dynamic…
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The Evolution of Affiliate From Underdog to E-Commerce Essential with Adam Weiss
In this week's episode, Jake dives into the evolution of affiliate marketing with Adam Weiss, the President of North America at AWIN Global. Adam, a seasoned expert with over two decades in the industry, discusses his career transition to AWIN, the innovative strides the company is making, and…
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Staying Current (or Ahead) in Affiliate Marketing with Tricia Meyer
In this episode of Profitable Performance Marketing, host Jake Fuller chats with Tricia Meyer, the multifaceted Executive Director of the Performance Marketing Association (PMA). With a legal background and two decades of industry experience, Tricia navigates listeners through the labyrinth of...
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Runway and Access: The Publisher’s Dilemma with Jamie Birch
In this episode host Jake Fuller welcomes his predecessor, Jamie Birch, Co-Founder at EquineRevShare, for a lively discussion. Jamie shares his unexpected pivot from affiliate agency life to launching an affiliate platform targeting the equine community. The duo delves into the hurdles and…
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The Emergence of AI & Affiliate Marketing with Cary Pierce
In the inaugural episode of PPM's season four, new host Jake Fuller, CEO at JEBCommerce, sits down for an engaging conversation with Cary Pierce, Senior Global Director at Rakuten Advertising. Tackling the hottest topic of the moment, AI, they delve into its impact on the affiliate marketing...
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Affiliate Marketing's Tools, Trends, and Tactics with Parrish Essell
In this episode, Jamie Birch sits down with Parrish Essell, the Agency New Business Manager at ShareASale, for a deeper look into the evolving landscape of affiliate marketing, how consumer awareness impacts brands and program management, and the significance of attribution and available tools....
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Versatility, Leadership, and Self-Awareness in Marketing with Sal Conca
Join host Jamie Birch in a captivating conversation with Sal Conca, CEO of AmazingAds, as they delve into over two decades of industry collaboration and insights. From their co-marketing endeavors at 1800Flowers and Coldwater Creek to leadership reflections, affiliate marketing strategies, and…
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5 Things Networks and Advertisers Are Doing to Stifle Innovation
Join Jamie Birch in a candid discussion about some of the frustrations and challenges stifling innovation in affiliate marketing. From inaccessible advertiser contact information to network approval hurdles, Jamie sheds light on several key obstacles hindering affiliate growth and offers insights...
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Then and Now: Martech Record's Impact and Affiliate B2B with Michael McNerny
Join us as we catch up with Michael McNerny, the founder of Martech Record, the first objective industry publisher in the affiliate space. Three years after its launch, we delve into the developments and the future of AI in reviews, along with various topics surrounding B2B affiliate marketing.…
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The Quickest Way to Increase New Customer Acquisition in the Affiliate Channel
Join Jamie as he delves into the secrets of quickly improving new customer acquisition in your affiliate channel. With decades of experience in affiliate marketing, Jamie shares actionable strategies to boost your program's performance. In this episode, Jamie explores various strategies…
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Purpose and Intentionality in Digital Marketing with Kevin Strawbridge
In today's episode, Jamie Birch engages in a candid conversation with industry veteran and digital marketing pioneer, Kevin Strawbridge. With a career spanning every facet of the affiliate channel, from managing affiliate marketing at JCPenney to leading as CEO of ClickBank and operating the...
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5 Key Strategies for Newcomers
In this episode, Jamie Birch, Founder of JEBCommerce, shares invaluable insights for newcomers to the affiliate marketing space. He emphasizes the importance of building relationships, dispels the misconception of the "build it and they will come" mentality, and highlights essential resources...
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Marketing As An Act of Love and Other Concepts with Nick Charrow and Emma Wolff of Princess Cruises
In this episode, Jamie Birch, Founder of JEBCommerce, welcomes special guests Nick Charrow, Director of Marketing, and Emma Wolff, Digital Marketing Manager at Princess Cruises. Together, they explore their unique origin stories and a myriad of marketing topics. From delving into the enigmatic...
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The Importance of Affiliate Channel Alignment and Equipping Your Publishers
In this episode, Jamie Birch delves into the critical aspect of alignment and tools for affiliates. Whether aiming for new customers, maximizing revenue, or prioritizing profit margins, providing affiliates with essential tools is paramount. Jamie covers key categories including tracking,...
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From DC to Park City - An Affiliate Marketing Journey with Vanessa Isaacson
Today's episode features a conversation with Vanessa Isaacson, Director of Account Development at AvantLink. Vanessa has one of the most interesting origin stories in affiliate marketing, you definitely need to hear it. Jamie and Vanessa cover trends in the space, the popularity of the channel…
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Product-based Commissioning in Your Affiliate Program
Did you know commissions can be paid out based on the products you sell? Or that commission levels can be set for different categories or product SKUs? Do you sell your own manufactured products as well as resell others' goods? In this episode Jamie unpacks the complexities of and strategies for...
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EPC and How to Use it in the Affiliate Channel
Today our host, Jamie Birch, discusses the metric EPC, or Earnings Per Click. He discusses what it is, how to calculate it, how and why affiliates use it, why you should use it as an advertiser, and how you can manage it effectively. Here are two common EPC formulas: earnings per 100 clicks -...
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The Complex World of Affiliate Compliance - Get To Know Your Liabilities
In this episode, Jamie discusses the three main areas of compliance every affiliate program needs to be aware of: network, regulatory, and affiliate compliance. For more in-depth coverage of the issue, here are some resources from the PMA: https://thepma.org/?s=FTC
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Affiliate Program Management Agency JEBCommerce Acquired by Executive Team
Join Jamie Birch, founder of JEBCommerce, in a historic episode with JEB’s new ownership team: current CEO Jake Fuller, Director of Administrative Services Nicole Ripley, and Director of Creative Services Gabe Ripley. As they mark a significant moment in the agency’s history, the episode explores...
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Shifting the Landscape: Exploring Affiliate Trends with Cary Pierce
In this episode, Jamie engages in an insightful conversation with Cary Pierce, the Director of Agency Services at Rakuten Advertising. With a decade-long history, Cary makes his second appearance on the Profitable Performance Marketing Podcast. As they share their shirts of the day, the duo…
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9 Often Overlooked Affiliate Management Basics
Join our host, Jamie Birch, as he expertly guides us through the often-overlooked aspects of affiliate program management. In this episode, Jamie transforms the discussion into a fundamental checklist, ensuring affiliate managers establish a robust foundation for success. Key Topics Covered:...
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Press Record: A Dialog on Marketing Strategies and Success with Matthew Ray Scott
In this episode, Jamie engages in a dynamic conversation with the remarkable marketer and long-time friend, Matthew Ray Scott. As the mastermind behind the successful medtech marketing firm, FEED. The Agency, Matthew has been an integral part of Jamie and JEBCommerce for over 13 years. Notably…
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5 Things To Do Right Now With Your Affiliate Program
Whether you've just taken the reins of your affiliate channel or it's been a while since you've given it the attention it deserves, and you're looking to revamp your results, returning to the fundamentals is a fantastic strategy to kick-start or revitalize your affiliate program. In this…
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The affiliate channel is complex, don't make this mistake with it
In this episode Jamie Birch, the Founder of JEBCommerce and host of the podcast, takes a deep dive into a critical aspect of the affiliate marketing landscape: the realization that the affiliate channel isn't a one-size-fits-all endeavor. Instead, it's a multifaceted ecosystem of various channels...
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Mass Media Publishers and Affiliate Marketing with Nick Marchese
In this installment Jamie engages in a dynamic conversation with a long-time friend and industry luminary, Nick Marchese. Jamie and Nick's friendship has withstood the test of time, spanning over a decade. Nick, a trailblazer in the affiliate marketing sphere, has showcased his leadership prowess...
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Affiliate Marketing and Search Engine Marketing - Can they work together?
In this episode Jamie Birch, the Founder of JEBCommerce, delves into the intriguing realm of affiliate publishers and their impact on your SEM marketing strategy. If you've ever wondered about the potential downsides of affiliates increasing your costs, cannibalizing customers, or complicating…
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Is it Possible to Maximize PR and SEO with Affiliate Offers?
In this exclusive solo episode, our host takes on a pressing question from a prospective client: ""How can we harness the potential of our PR team's editorial placements and SEO initiatives to amplify their impact with affiliate marketing strategies?""The answer? Absolutely! Jamie provides an...
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Affiliate publisher extensions, budgets, and Google Analytics with Choots Humphries
Join Jamie as he engages in a captivating conversation with Choots Humphries, the CEO and Co-Founder of LinkConnector. Jamie's longstanding partnership with Choots and the LinkConnector team, spanning over a decade, has been nothing short of exceptional. Together, they've harnessed remarkable...
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Program application approvals - I have to review these?
Jamie tackles the subject of affiliate applications, the importance of reviewing them, the frequency, and what to do right now to get back on track. So many of our prospective clients come to us and their program has zero fundamentals tasks being executed on their behalf. One of those is…
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Punch-Out!!, Jimmy Page, and Partnerships with Blake Cantrell
Our guest is industry veteran Blake Cantrell. Blake has several exciting stops in his career including Commission Junction, Impact, and Partnerize and he brings that unique perspective to the show. We talk about career, how to make a decision to move on and most of all we dive into what makes up…
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Reaching discount buyerswithout risking full-margin acquisition
This episode takes a look at a problem one of our clients is having: How to generate revenue from discount audiences without risking the full margin from other shoppers. In response, Jamie lays out a three part strategy that will reach those new audiences without risking that full-margin shopper....
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Can the affiliate channel help move overstocked and discounted inventory?
In this episode Jamie answers a question received from a listener last season: "How can we further support our internal efforts to move overstocked products through affiliate?" Here's a brief summary of what's covered: The affiliate channel can definitely help move overstock inventory, in fact it...
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Season 3 is coming soon!
Welcome to Season Three of the Profitable Performance Marketing podcast! Get ready for a series of engaging discussions as we enter Q4 and journey through Q1. This season boasts an impressive guest list, including industry luminaries like Michael McNerney, Nick Marchese, and Stephanie Schwab.What...
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What should my affiliate newsletter and overall communication cadence be?
JEBCommerce Founder, Jamie Birch, takes a question from a prospective client: “What should my affiliate newsletter and overall communication cadence with my affiliates be?”Jamie discussed these points: Don’t communicate too little Don’t communicate too often Only communicate with your affiliates...
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Sales Are The New Likes, Views, and Clicks with Andy Hohl
Today I speak with Andy Hohl, Brand Partnerships and Sales at MagicLinks. As Public Relations and Affiliate Marketing continue to merge, we at JEBCommerce try to bring you the conversations that will help you navigate this brave new world. And this is just one of those conversations. MagicLinks…
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Affiliate Marketing in a Recession or Economic Downturn
Are we entering an economic downturn? Who really knows. There are quite a few signs that we are and that is scary. Not only for individuals, but for businesses as well, and it can be tough to figure out how to get through it. Jamie, PPM host and CEO of JEBCommerce, has learned a lot from previous...
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Build it and they won't come – Affiliate Marketingis hard
One of the most common mistakes a brand can make with their affiliate channel is to create it and then expect it to start producing sales, grow over time, and achieve their goals without a ton of time, attention, expertise, and experimentation. Today our host, Jamie Birch, talks about why this...
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Scaling Your Program With a Sub-Affiliate Network with Nick Baker
Today we speak with Nick Baker of Sovrn Holdings. Sovrn is a sub-affiliate network. If you are looking to scale your affiliate program, you definitely want to listen to this episode and consider a sub-affiliate network like Sovrn Commerce. Reach out to Nick at [email protected] or his team at...
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Get Affiliates to Join and Generate Sales
During a recent webinar hosted by our very own Director of Business Development, Jake Fuller, a viewer asked "how do I recruit more affiliates to join the program and help them convert more? I have hundreds joined my affiliate program but only one generates sales." What a great question! Our…
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A Deep Dive Into Coupon Affiliates with Tiara Rea-Palmer
Today I talk with Tiara Rea-Palmer, Director of Partnerships at CouponFollow.com. In addition to discussing her career path and how she found Affiliate Marketing, we dive into all things coupon affiliate, including the common perception of coupon affiliates. Tiara shares, in great detail, the…
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The Merging of PR and Affiliate with Cristina Velocci
The merging of Affiliate Marketing and Public Relations continues and today's guest, Cristina Velocci, is at the forefront of this exciting new development. Cristina is the VP, Content Development at SHE Media and straddles the worlds of editorial and commerce as well as anyone in our space. In...
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Lexus Nexus to Rewards in Affiliate Marketing with Tricia Meyer
Tricia Meyer is a 17 year industry vet, an affiliate and has been running helpingmomsconnect.com and sunshinerewards.com that entire time. In today's episode we dive into her evolution from lawyer to affiliate industry pro, well respected and successful affiliate. We talk about FTC Disclosures in...
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Digital Entrepreneurship, Travel Marketing, and Snowboarding with Dan Christian
I had so much fun interviewing today's guest, Dan Christian, current founder of Acceleration Team. Dan and JEB have worked together extensively while Dan ran the digital team the Travel Corporation. Dan's extensive digital marketing background is impressive. From a snowboarding start up in 1999...
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ABOUT THIS SHOW
The Profitable Performance Marketing podcast dives deep into the affiliate marketing world. Now hosted by Jake Fuller – CEO JEBCommerce – each episode features insightful conversations with industry experts, including affiliates, advertisers, networks, and vendors. We explore strategies for driving incremental sales and optimizing affiliate channels. Whether you're running an affiliate program or considering starting one, this podcast offers valuable tips and industry insights to ensure your success. Tune in for practical advice and the latest trends in affiliate marketing.
HOSTED BY
JEBCommerce
CATEGORIES
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Frequently Asked Questions
How many episodes does Profitable Performance Marketing have?
Profitable Performance Marketing currently has 111 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Profitable Performance Marketing about?
The Profitable Performance Marketing podcast dives deep into the affiliate marketing world. Now hosted by Jake Fuller – CEO JEBCommerce – each episode features insightful conversations with industry experts, including affiliates, advertisers, networks, and vendors. We explore strategies for driving...
How often does Profitable Performance Marketing release new episodes?
Profitable Performance Marketing publishes regularly with 111 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Profitable Performance Marketing?
You can listen to Profitable Performance Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Profitable Performance Marketing?
Profitable Performance Marketing is created and hosted by JEBCommerce.
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