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Jul 6, 2021 5 min

Refine Labs: 100% Inbound Leads

from Mastering B2B Marketing Hosted by JRM Web Marketing

In this short clip, I talk with Angelica Taylor, who is the Senior Brand Marketing Manager at Refine Labs. Angelica focuses on all internal marketing. They do no spend behind all their marketing initiatives. 🤯 It's 100% inbound leads. All of their closed business comes from inbound. Angelica does more of the strategy like: - Determining what type of content goes on the podcast - What guests come on to the show - What topics to talk about - Copywriting and figuring out the podcast titles and descriptions - And more Angelica also manages the company page on LinkedIn: Refine Labs She has done a phenomenal job taking the company page from 1k to 11k followers. 👏 When it comes to podcasting, they use Hatch for podcast editing. (which I'm now looking into lol) All their podcast appearances come 100% inbound because they built a solid brand. (the power of brand) ==== If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :) Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

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How long is this episode of Mastering B2B Marketing?

This episode is 5 minutes long.

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This episode was published on July 6, 2021.

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