PODCAST · business
Mastering B2B Marketing
by JRM Web Marketing
Mastering B2B Marketing podcast is for professionals who want to take their marketing to the next level. You’ll find a mix of actionable advice, tips, strategies, and interviews with top experts featuring the best marketing tactics today.
Episodes
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Refocusing Your LinkedIn Content For Your ICP | Daniel Murray
In this episode of the Mastering B2B Marketing podcast, Jesus shares his experience of creating content for web developers on LinkedIn instead of his ICP, B2B SaaS marketers, and how it led to his content becoming too technical and losing sight of his goals. With the help of Daniel Murray, Jesus...
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Why Podcast Rebrand
In this episode, Jesus McDonald shares about real podcast burnout and why he is rebranding the podcast. Subscribe to the show.
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How You Know You Are Doing SEO Well | Alex Boyd
Many B2B companies think they are doing SEO well by having their basic website SEO down like page titles, meta descriptions, image alt tags, links, etc. But it’s way more than that. So how do you know if you are doing SEO well? In this episode, Jesus McDonald brings on Alex Boyd who is the…
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Why Most Marketing Agencies Don’t Drink Their Own Kool-Aid | Chris Roche
Many marketing agencies talk about what you are not doing and what you need to be doing. Not a lot of them practice what they preach. Why is that? In this episode, Jesus brings on Chris Roche who is the CEO and Founder of Catalyst Consulting - a revenue and pipeline growth-focused marketing…
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Why You Need To Get The RFP Right | Ashley Cohen Chandler
As marketers, we always need additional resources and we need to hire outside help. For many, the RFP process is standard practice. But so many things can go wrong with the RFP process and make life miserable for all involved. That is why you need to get the RFP right. In this episode, Jesus…
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One Way To Transition From B2B Marketer To Entrepreneur
Everyone is leaving their 9 to 5 job. Well, at least it feels that way. It seems like every marketer is posting about it on LinkedIn these days. Are you thinking about leaving your full-time marketing job? Are you thinking about doing a marketing side hustle? Are you getting advice about it? In...
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Why You Need To Hire A Demand Gen Expert | Janelle Amos
Demand generation is becoming more popular now than ever. You hear it a lot on LinkedIn, "create demand" but do you know what demand generation is? Do you know how to create demand? Do you know why and when you need to hire a demand generation expert? In this episode, Jesus McDonald brings on...
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Keys To Creating An Outstanding B2B Website
Your website is your 24/7 salesperson. It greets visitors and conducts transactions even when you're sleeping or otherwise living life. A slow website or one that lacks functionality is enough to make buyers bounce off. In this episode, Jesus McDonald is brought on as a guest on the B2B Marketing…
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The Power Of Video | Stephen G. Pope
You hear it a lot on social media, "content creation and distribution" but nobody is telling you how to do it. With so many technologies out there today and avenues to go down, what works best for your busy schedule? How can you create content and post on social media platforms consistently? In...
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WordPress Over Webflow
We still receive a lot of questions about Webflow from B2B marketers. That is why we are repurposing this episode where Jesus McDonald breaks down why WordPress is better than Webflow and talks about things you should seriously consider.
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The JRM Web Marketing Story
Over the years, Jesus McDonald has been asked about why he started JRM Web Marketing, especially when he's a guest on other marketing podcasts. He has refined that story over time and recently Jesus has been inspired by Dave Gerhardt's book, Founder Brand, where the idea to record this episode…
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Reasons Why Your Website Copy Matters | Linda Melone
JRM Web Marketing recently went through a website redesign and partnered with Linda Melone, who is a certified conversion copywriter. Linda rewrote all of JRM's website copy. In this episode, Jesus and Linda discuss the conversion copywriting process for JRM, the deep insights from customer...
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An Effective Strategy For Inbound Leads | Jackie Hermes
Almost every marketer we have interviewed on the show has told us LinkedIn is the best B2B social media platform for inbound leads. It's so true and we are seeing it with JRM Web Marketing. In order to see results, you need to have a LinkedIn strategy and post consistently. Many marketers have a...
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Fear Stops You From Talking To Customers
Having a podcast show requires deep patience and a good strategy in order to see real business results. Your inbound leads that come from the podcast and your customers can provide you with insights. In this episode, Jesus McDonald is interviewed by Kap Chatfield on the B2B Podcasting show. They...
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How To Talk To Your CEO About Marketing | Carl Ferreira
Have you ever had a great marketing idea or strategy and proposed it to your CEO but he or she didn't understand it? This happens a lot with marketers. What we tend to do is get critical and frustrated with our CEO who doesn't "get" marketing. It's easier to point the finger at why things aren't...
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Advice On Becoming VP Of Marketing | Wendy Perilli
As B2B marketers, we are always thinking about the next steps in our careers, like how do we climb the corporate ladder? Is this the right company to work for? How do we deal with disadvantages in the workplace? What's the difference between Director of Marketing and VP of Marketing? And many…
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How To Think About Customer Insights & Analytics | Sam Kuehnle
Many B2B marketers post on social media about needing to have a business narrative that drives content marketing, about needing deep customer insights and analytics, or about needing a solid strategy and good tactics. It's the same content you see on social media over and over again. It gets…
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Why You Should Consider Advertising On TikTok | Alexander Ferenczi
Alexander Ferenczi, Chief Problem Solver at Advocaczi, joins the podcast for the second time. He has a lot of experience with Ecommerce and has deep insights when it comes to direct-to-consumer (DTC). This episode discusses: - Why B2B companies should still do digital advertising even though they...
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Why Specialization Is Better Than Full-Service | Sam Moss
Sam Moss, Co-Founder at 1Click Agency, joined Jesus McDonald, CEO at JRM Web Marketing, on the podcast to talk about why specialization is better than hiring a full-service marketing agency. Both Sam and Jesus run B2B web development agencies. They are competitors in the B2B space, very active on...
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How Sales And Marketing Should Work Together | Nick Bennett
It's difficult to know how sales and marketing should work together. As a B2B marketer, you want to make sure you aren't just an order taker at the end of the day. In this episode, Jesus interviews Nick Bennett who is the Director of Field, Community, and Partner Marketing at Alyce. Nick shares…
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Demand Generation Strategies That Work | Scott Gelber
The type of keywords to hook your ideal audience matters. It's helpful to use a number in your copy. For example: If you want to save 15% or more on car insurance… Take it a step further though to understand the motivation of your ideal audience. In this episode, Jesus McDonald interviews Scott...
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What A Winning Website Looks Like
When it comes to B2B websites, it is difficult to know what a winning website should look like, when to outsource website development (domestically), and what the critical things are that we should be watching out for. Two scenarios in which it makes sense to outsource your website development to…
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Why WordPress Is Better Than Webflow
We have received a few questions from B2B marketers about why we choose WordPress over Webflow and what do we think about the two platforms and which one is better. Webflow has become a shiny object. There are some things that are concerning about Webflow and that you should seriously consider…
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TikTok Makes You A Better Content Creator | Todd Clouser
Some B2B marketers think TikTok is a great social media platform for organic reach while others think it's only for young people. Didn't Facebook and Instagram start with just young people? Is TikTok the next platform for B2B marketing? Should you start a TikTok account? In this episode, Jesus...
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How To Scale Your Online Community | Nisha Baxi
In this episode, Jesus interviews Nisha Baxi who is the Head of Community at Gong. Nisha shares about how to build an online community, how to manage it, and what works best.
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Meet The Market Need
As a B2B marketing professional, you work with all kinds of agencies. A common frustration with agencies is their lack of customer service, responsiveness, and communication. Also, their account manager changes all the time. In this episode, Jesus McDonald, CEO at JRM Web Marketing, is…
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NFTs & Smart Contracts For B2B Podcasting Services | Stephen Rosenthal
Jesus McDonald brings on Stephen Rosenthal who is the Founder and CEO of Aurra Media which is a podcast agency for B2B brands. They talk about how podcast interviews are a top-of-mind strategy and how to make B2B podcasting work. They also talk about NFTs and smart contracts for B2B podcasting...
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Exact Podcast & LinkedIn Process | Sam Moss
When it comes to podcast interviews the top-of-mind strategy works. It requires patience, being a relationship builder, and having a solid strategy in place. Sam Moss, founder of 1Click Agency and B2B Made Simple podcast host joins the show. He shares his exact podcast and LinkedIn process. Sam's...
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WordPress Is Stable And Secure
"WordPress is not secure and can get hacked." - this is a classic response that we get from people. In this episode, Jesus McDonald talks about the reality which is any website can get hacked whether on WordPress or not. Jesus also shares that WordPress is stable and secure, and questions you...
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How To Take Your Content Strategy To The Next Level | Chris Walker
In this podcast episode, Jesus McDonald interviews Chris Walker, who is the Founder and CEO of Refine Labs, which is a progressive demand generation firm based in Boston. Chris shares about entrepreneurship, leadership, LinkedIn, his content strategy journey, and what they are going to be...
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Update On Our New Podcast Name! :)
Update on our new podcast name and more.
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Some Exciting News... We Are Going To Be Changing The Podcast Name!
Hey guys! Some exciting news... We are making a big change with the podcast. I'd love to get your vote on our new podcast name. 🙂 Go to my latest LinkedIn post and vote! linkedin.com/in/jesus-mcdonald
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Conversion Copywriting... Unveiled
In this podcast interview, I talk with Linda Melone, who is a B2B conversion copywriter and the founder of The Copy Worx. Linda breaks down her process: 1. Research. This is the biggest part of preparing to write. From websites to customer reviews. This also includes interviewing people to dig in...
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How To Get Better At Copywriting
This short clip is part of a podcast interview that I did with Camille Trent, who is now Head of Content at Dooly. Camille shares her advice and tips: - It all starts with good communication - Then level up by adding personality The problem people make is trying to overcomplicate content. Just...
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If You're A Marketer And Your CEO Is...
If you're a marketing professional and your CEO is... - Resistant to new marketing strategies - Caring more about the sales team - Transactional and not relational - Not seeing value in marketing and your work - Always thinking about the cheapest solutions Then go find a new job. Life is too…
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Here's One Extra Step You Can Do On Your Website To Increase Efficiency
When a lead fills out your website form, have the lead book a time directly from the sales rep's calendar (via Calendly or HubSpot) as part of the form submission. I'm seeing a few B2B companies doing this and I think it's genius. It's not forcing the lead and here's why: 1. They have pricing on...
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I Don't Focus On Podcast Analytics
I don't remember the last time I checked my podcast analytics. 😳 For me, it's a personal branding approach, a top-of-mind strategy, and a form of business networking. Without a podcast, I wouldn't have the LinkedIn and YouTube content that I have today. 🤯 Without a podcast, I wouldn't have the...
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What Community Means In A Digital World | Interview with Zoë Hartsfield
In this podcast episode, I interview Zoë Hartsfield, who is the Community/Partner Manager at Dooly. She shares what community means to her and what she's been learning about them. Hope this brings you and your team value. ==== If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts!…
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Updates On The Jesus McDonald Experience Podcast
I'm excited to share some recent updates about the show! Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald
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Exciting Changes Happening For The Jesus McDonald Experience Podcast
Hey guys! A lot of exciting changes are happening for The Jesus McDonald Experience Podcast. New intro music, short video clips, and more! Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald
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WordPress + BuddyBoss = A Solid Paid Private Online Community
Facebook groups are good for starting a paid private online community on a low budget. They have the platform already built for you to meet your basic needs. But if you want to take your paid private online community to the next level and you have the budget, then I recommend the following:...
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LinkedIn Not Only Drives Leads, But It Also Reinforces Your Value | Interview with Jackie Hermes
In this podcast episode, I interview Jackie Hermes who is the CEO of Accelity which is a Milwaukee, Wisconsin-based agency that helps SaaS startups get to revenue and grow faster. She is also the co-founder of Women’s Entrepreneurship Week. Talking points: 1. What motivated Jackie to post…
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Refine Labs: 100% Inbound Leads
In this short clip, I talk with Angelica Taylor, who is the Senior Brand Marketing Manager at Refine Labs. Angelica focuses on all internal marketing. They do no spend behind all their marketing initiatives. 🤯 It's 100% inbound leads. All of their closed business comes from inbound. Angelica…
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LinkedIn + Website = More Inbound Leads
I saw someone post on LinkedIn that their friend told him that he doesn't need a website because he has LinkedIn. If you care about getting new business, then yes, you do need a website. It doesn't matter if you are a social media influencer or not, you still need a website. I post daily on...
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Brand Marketing at Refine Labs | Interview with Angelica Taylor
In this podcast episode, I interview Angelica Taylor, who is the Senior Brand Marketing Manager at Refine Labs. Angelica is also a former professional ballerina. She danced professionally with the Joffrey Ballet in Chicago for a year after a lifetime of classical ballet training. Talking points…
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Why I Started A Podcast And My Exact Process
This is a special podcast episode. I had the pleasure of being interviewed by my good friend, Justin Brown at Motion. 🔥 I share the following: 1. Why I started my podcast 2. My exact process 3. Why I provide the audio and video versions of my podcast episodes A lot of valuable (free) content…
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B2B & B2C Are The Same When It Comes To Marketing | Interview with Matthew Holman
In this podcast episode, I interview Matthew Holman who is the Head of Growth at QPilot, an eCommerce technology startup focused on repeat delivery. Matthew's passion for both technology and marketing finds a perfect blend in eCommerce - something he has worked in as a consultant and operator....
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Content Is Still King
Content is still king. Web design is queen. All the bells and whistles help a website get to the next level but without the right content, it goes nowhere. Google knows this so it uses that to rank your site. Invest in a copywriter. Or two. :) Copy + Design = $$$$ ==== If you enjoyed this…
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Improving Your Website Performance Is Not A One-Time Project
Hey guys! I recorded this podcast episode in my car. Improving your website performance is not a one-time project. 🤯 Speed and user experience have been a huge focus for our clients this year. Why? Because Google really cares about this. Here's how to improve your website performance: 1. Go to...
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Here Are Some Good 2021 Web Design Trends That I’ve Seen So Far
1. Bold colors and bold titles 2. Use of audio 3. Parallax transitions 4. Retro fonts 5. 3D animations 6. Dark mode on websites The B2B companies that have a design that is modern, user-friendly, fresh, and uses animations have already set themselves apart from their competition because they have…
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ABOUT THIS SHOW
Mastering B2B Marketing podcast is for professionals who want to take their marketing to the next level. You’ll find a mix of actionable advice, tips, strategies, and interviews with top experts featuring the best marketing tactics today.
HOSTED BY
JRM Web Marketing
CATEGORIES
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Frequently Asked Questions
How many episodes does Mastering B2B Marketing have?
Mastering B2B Marketing currently has 148 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Mastering B2B Marketing about?
Mastering B2B Marketing podcast is for professionals who want to take their marketing to the next level. You’ll find a mix of actionable advice, tips, strategies, and interviews with top experts featuring the best marketing tactics today.
How often does Mastering B2B Marketing release new episodes?
Mastering B2B Marketing publishes regularly with 148 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Mastering B2B Marketing?
You can listen to Mastering B2B Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Mastering B2B Marketing?
Mastering B2B Marketing is created and hosted by JRM Web Marketing.
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