Reflections - Getting Things Right From The Start

In this Reflections conversation, Gareth Cadwallader and Reelflow co-founder Andy Higgs look back across multiple startup journeys to unpack what actually needs to be nailed down early versus what you can muddle through. They cover founding team cohesion and cash runway discipline, then dig into a sharper thread: deciding things deliberately rather than leaving them to chance, discussing values and culture before you've even settled on what to build, and documenting concepts and terminology from day one. Andy closes with an unexpected upside — how early documentation becomes a serious advantage when building with AI. Practical, candid reflections from two founders comparing notes.