Reframing Sustainable Consumption (Elgaaied-Gambier et al 2025) | FT50 JBE

English Podcast starts at 00:00:00Bengali Podcast starts at 00:19:28Hindi Podcast starts at 00:34:07Danish Podcast starts at 00:45:47ReferenceElgaaied-Gambier, L., Ladli, Y. & Reniou, F. Reframing Sustainable Consumption: Toward an Ethical Dilemma Perspective. J Bus Ethics (2026). https://doi.org/10.1007/s10551-025-06226-z‌Youtube Channel⁠https://www.youtube.com/@weekendresearcher⁠Connect over linkedinhttps://www.linkedin.com/in/mayukhpsm/🎙️ Welcome to Revise and Resubmit.There is a particular moment most of us know, even if we have never named it. You are standing in a store aisle or scrolling late at night, trying to be the kind of person you believe you are. The better kind. The responsible kind. The kind who buys the coffee that promises farmers were paid fairly, the soap that claims it will not scar the sea, the bag that suggests the future will be cleaner because you chose it.And then something small, almost embarrassing, walks into the scene. The price. The inconvenience. The weird plastic-heavy packaging on the organic thing. The local option that feels morally right but financially wrong. The quiet suspicion that doing good is starting to feel like punishment.This is not just shopping. This is a moral crossroads dressed up as a choice between two nearly identical products. 🌍🧠🛒Today’s episode takes us into a prestigious academic home for questions like that: the Journal of Business Ethics, an FT50 journal, where ideas do not just describe the world but interrogate it with teeth. The paper is titled Reframing Sustainable Consumption: Toward an Ethical Dilemma Perspective by Leila Elgaaied-Gambier, Yacine Ladli, and Fanny Reniou, published online on 08 January 2026 by Springer Nature. 📚✨Their argument is both simple and disruptive. Sustainable consumption has been narrated like a saintly act, as if the only pure motive is altruism. But real consumers live inside a triple pull, not a single halo: Planet, People, and what the authors call Self-Profit, meaning your health, your money, your time, your well-being. When those collide, sustainability becomes something more human and more honest: a set of ethical dilemmas.They map nine kinds of dilemmas, not as abstract philosophy, but as recognizable scenarios that explain why good intentions fracture into hesitation. This is how the ethical purchasing gap gets a pulse. This is how “I care” becomes “I cannot, not today.” ⚖️🌱If you love research that respects complexity and still tells the truth about how people actually live, subscribe to Revise and Resubmit on Spotify, and subscribe to the YouTube channel Weekend Researcher. 🔔🎧🎥 You can also find the show on Amazon Prime and Apple Podcast. 🍎📺And as we begin, let’s offer sincere thanks to the authors, and to Springer Nature, for publishing this work in the Journal of Business Ethics.So here is the question that lingers like a receipt you cannot throw away: when sustainability asks you to sacrifice, are you failing ethics, or is ethics failing to include you? 🤔🌿