Reframing Your Small Business’s Relationship with Social Media

This past weekend TikTok was unceremoniously banned and unbanned within a matter of hours. While this is great news for the small businesses that rely on TikTok for marketing and sales - this should also be a wakeup call.   Focusing your marketing efforts on social media marketing alone can severely hurt your small business, especially if TikTok does get banned in the future.  Vivian and I talk about reframing your relationship with social media, finding ways to move your target audience to your own platform, and tips for making the most out of your social media marketing.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob   _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 02:46 Reframe Your Social Media Relationship 13:30 Setting Goals for Social Media 24:25 Different Platforms Have Different Marketing Goals 29:37 Attracting the Right Audience 32:55 Building Your Own Community 44:06 Social Media as a Tool 53:37 TLDL: Key Takeaways and Strategies _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:   https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]