Regeneron’s immersive AV experience reimagines complex science communications

Science is, in a word, complicated. Fortunately, there’s a drugmaker out there utilizing immersive audio and visual elements to break down some pretty heady concepts in a digestible, yet engaging way. Earlier this month, Regeneron debuted Science Illuminated, which is now available on Spotify. The series is borne out of the work the New York-based drugmaker has undertaken across a range of therapies, with audio narration and scientific imagery produced by the company’s employees. Reporter Bella Czajkowski brings us a conversation with Regeneron's head of research communications Ella Campbell about Science Illuminated, including the drugmaker’s reasoning for producing the series, how it was developed and what the company learned from experimenting with new approaches to science communication. For our Trends segment, executive editor Jack O’Brien is joined by Bella and pharma editor Lecia Bushak for thoughts about Rep. Alexandria Ocasio-Cortez’s decision to publicly document freezing her eggs, the backlash to it as well as how this is a watershed moment for discussions around fertility treatments in America. Is your team still treating AI like a side experiment while competitors use it to win? Cut through the buzzword fatigue. On November 12th, join hundreds of top marketers in New York City for AI Deciphered, presented by Campaign, MM+M, and PRWeek. Get real-world playbooks from leaders like Reddit’s Rob Gaige and Yahoo’s Matt Sanchez across dedicated tracks built for daily execution. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.