PODCAST · business
The MM+M Podcast
by The MM+M Podcast
MM+M editors Jameson Fleming, Jack O'Brien, Bella Czajkowski, Lecia Bushak, and Steve Madden speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.
Episodes
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Noom reminds us weight regain doesn't care. Plus, we reflect on five years since Dopesick was released.
If you’re watching TV, you’re seeing Noom’s ads. Nestled between Keke Palmer dancing in support of Verizon’s phone plans and the unsettling omnipresence of Liberty Biberty are the weight loss company’s ads featuring chief wellness ambassador Rebel Wilson. The Pitch Perfect star has long been a...
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Betting on people: The future of healthcare marketing, a podcast sponsored by Omnicom Health
Healthcare marketing has evolved dramatically over the past several decades, from TV and traditional advertising to search, social, mobile, data and now AI. Each shift has changed how the industry works, but one thing has remained constant. It takes talented people to turn new tools and...
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Why medical affairs is the next frontier for pharma brands
MM+M stands for “Medical, Marketing and Media,” representing the primary pillars of our coverage. But maybe there’s room for a fourth pillar, or at least a tweak to the first one: “Medical Affairs.” Today’s episode is going to delve into medical affairs, which have risen in prominence over the…
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Previewing the 2026 MM+M Awards with Jury Chair Jen Clifford of AstraZeneca
The biggest night in medical marketing returns on Thursday. The 2026 MM+M Awards will take place at Cipriani Wall Street on October 1, and honestly, it will probably be the biggest night in the 60-year history of MM+M when it’s all said and done. We’re set to bestow honors for the top ad…
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Why does 'authenticity' give us the ick?, a podcast sponsored by Syneos Health Communications
Authenticity has become one of the most overused words in marketing, and audiences are increasingly tuning out brands that rely on generic claims to earn trust. In this episode, we explore how healthcare organizations can work with patient, consumer and HCP creators to build influence through...
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How Opella is thinking about sustainability in consumer healthcare
Consumers can name the active ingredients in their skincare routines, explain which ones shouldn’t be mixed and define hyaluronic acid. But how well do they understand the healthcare products they use? In this episode of the MM+M Podcast, reporter Bella Czajkowski talks with Marissa Saretsky…
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The end of awareness: A new definition of success in the age of AI, a podcast sponsored by Syneos Health Communications
Brand awareness has long served as a measure of marketing success. But as AI increasingly shapes how people discover, understand and evaluate healthcare brands, awareness no longer tells the full story. In this episode, industry leaders from Syneos Health, Joe Daley and Matthew Snodgrass…
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Your data called. It wants a better job., a podcast sponsored by OptimizeRx
Pharma marketers have spent years using data to optimize individual campaign performance. But what happens when that data starts making your entire marketing system smarter? In this conversation with OptimizeRx chief AI officer and podcast host Mike Rousselle, we explore how behavioral and…
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Spotlighting sickle cell disparities and rebranding Novo Nordisk to ‘Novo’
Sickle cell disease has long been a frustrating medical condition impacting a historically overlooked patient population, but now there is something of a medical miracle treatment available. If only it were that simple. An estimated 100,000 Americans live with sickle cell disease, which...
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Former NFL star Kyle Long guards his mental health as part of J&J's Generation Fine
The NFL season has kicked off, renewing focus on America’s most popular sport. While millions of people are eagerly tuning into the action on the gridiron, Johnson & Johnson is trying to focus some of that energy on people living with anxiety and depression. In May, the pharma giant launched...
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The most interesting man in medical marketing
September 9, 2025 will go down as one of the most impactful days in the history of medical marketing. After months of saber rattling, the Trump administration announced that the FDA would crack down on DTC pharma ads on linear TV and social media. Yet September 9, 2025 wasn’t the apocalypse for...
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How to establish one of healthcare's best places to work
With the deadline fast approaching to submit for MM+M’s Best Places to Work program, we wanted to bring on a leader with experience fostering the best workplaces in healthcare. That leader is Michele Ehler, the head of talent at UCB. This summer, UCB was recognized as one of Axios’ Top Workplaces...
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What to expect at 2026 CMI Agility in Philadelphia
Heading into Labor Day weekend, we’ve got a jumbo-packed two-fer episode, with both conversations centering around the number four. First up is an interview with CMI Media Group CEO and 2026 MM+M Woman of Distinction honoree Susan Dorfman as she previews the fourth edition of the CMI Agility...
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Healthcare marketing beyond the digital tipping point, a podcast presented by Inmar Media
Digital advertising has reached a tipping point in healthcare, but the movement of dollars tells only part of the story. Join Emily Welker as she explores how changing audience behavior, AI and personalization are influencing the next generation of healthcare marketing. Drawing from the latest…
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The next front door: Connecting insight, communications and healthcare experience, a podcast sponsored by Syneos Health Communications
Healthcare marketers are under increasing pressure to create more connected, personalized experiences across an increasingly complex healthcare ecosystem. Success requires more than strong communications, it depends on understanding the people influencing decisions at every stage of the patient...
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Regeneron’s immersive AV experience reimagines complex science communications
Science is, in a word, complicated. Fortunately, there’s a drugmaker out there utilizing immersive audio and visual elements to break down some pretty heady concepts in a digestible, yet engaging way. Earlier this month, Regeneron debuted Science Illuminated, which is now available on Spotify.…
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Ellis Verdi on hospital marketing, Hillary's 2000 campaign and tropical fish
Few things in life carry as much vintage prestige as the presence of a real New York adman. That rarified air is typically reserved for the likes of a bottle of Johnnie Walker Blue, a 1957 Chevy or a Patek Philippe watch. Ellis Verdi is a classic New York adman with more than a few dozen stories…
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MM+M summer intern Lola Offenback's (second) exit interview
Lola Offenback, MM+M’s editorial fellow, is finishing her second summer working with us. To quote Herman’s Hermits: “Second verse, same as the first.” Lola has once again exceeded our expectations with her versatility and resourcefulness as a reporter. She returned to MM+M just before Cannes and...
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Hear from the most outspoken cancer patient advocate
Matthew Zachary doesn’t need any help to have his voice heard – but we’re giving him our platform anyway. As one of the most prominent cancer patient advocates in the country, Matthew has been at this for a long time, 30 years to be exact. He was diagnosed with brain cancer in college and…
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Rethinking GLP-1 messaging and reviewing the FDA's peptide panel
Executive editor Jack O’Brien first met Wendy Lund, an honoree from our Pinnacle Awards and Women of Distinction program, in September of 2022. Lund had just left her position as CEO of Agency 100 honoree GCI Health to serve as chief client officer for health and wellness at WPP. Now in her new...
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NFL legend Drew Brees huddles with ARS Pharmaceuticals for Neffy campaign
Super Bowl-winning quarterback and 2026 Pro Football Hall of Fame inductee Drew Brees talks about participating in an awareness campaign to promote ARS Pharmaceuticals’ emergency allergy spray, Neffy. SHOW DESCRIPTION LONG Drew Brees can add pharma brand spokesperson to his already impressive...
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Novartis going on 30: Inside the Swiss pharma giant's corporate brand evolution
Thirtieth birthdays are among the most reflective celebrations that we have. Born out of one of the largest corporate mergers in history, Novartis was founded in 1996 and celebrated its 30th anniversary this year. As such, the Swiss pharma giant is reflecting on its corporate branding down to the...
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Health brands take the pitch at the 2026 FIFA World Cup: Where the world comes to play
Whether you call it soccer or football, people all around the world love the “beautiful game” – including health brands. When the 2026 FIFA World Cup kicked off about a month ago across 16 locations in North America, there were 48 teams competing for the gold trophy. But more importantly for our...
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A double click on Klick Health: Cannes, Oxford PharmaGenesis and the Agency 100
At the end of last month, Klick Health nabbed a pair of major honors in Cannes: Healthcare Network and Agency of the Year. This marks a capstone achievement for an agency already enacting plans to expand its reach and capabilities — such as acquiring fellow Agency 100 honoree Oxford…
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2026 Women of Distinction keynote on the investment opportunity in women’s health
The science on women’s health is still brand new. Women have up to twice the rate of side effects from drugs compared to men, but were only federally required to be included in clinical research in 1993. On the policy front, there’s a 30% lower reimbursement rate for female patients. And only 8…
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Can Noom rediscover its ad spend glory?
When you look across the vast, ever-expanding GLP-1 landscape, you see a handful of key players with different services offered. One of them is Noom, which attempts to differentiate itself from other telehealth shops by billing itself as a “behavior-change company.” Simply put, Noom takes a...
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AI-enabled marketing operating model transformation with Deloitte Digital, a podcast sponsored by Deloitte Digital
Healthcare organizations strive to elevate user experiences and drive business outcomes with the overarching goal of improving individual lives and the health of society as a whole. Hear from Deloitte Digital leaders, Mark Miller and Aaron Sidorov, as they dive into the future of marketing for...
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Measurement everywhere: Promises, proof and the path forward, a podcast sponsored by IQVIA
Live from Cannes, we're talking about how measurement is evolving in healthcare marketing — from something brands investigate after the fact to something much more foundational to how decisions get made, campaigns get optimized and value gets created in real time. Joining MM+M today are Justin...
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Cannes Lions 2026: Creativity’s next chapter in health, a podcast sponsored by Syneos Health Communications
Recorded live from Cannes Lions 2026, this MM+M x GSW podcast explores the ideas, innovations and cultural shifts shaping the future of health marketing. Jillian Brooks, SVP, group creative director at GSW LA, and Chris Ovdiyenko, SVP, experience director at GSW Columbus, unpack the biggest…
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AI automation slashed the price of HCP marketing. What's your next move?, a podcast sponsored by Swoop
Digital marketing is the most flexible and efficient channel for engaging healthcare providers (HCPs) through non-personal promotion. Yet, many brands still base their digital execution on rigid targeting strategies rooted in personal promotion and expensive legacy vendors. To reduce costs and...
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The future of digital media: Point-of-care edition, a podcast sponsored by Health Monitor
Point of care (POC) has evolved from waiting-room pamphlets into one of pharma media’s most powerful opportunities: a trusted, measurable channel that connects brands with patients, caregivers and providers when health decisions are made. In this episode, Health Monitor CEO David Paragamian and...
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Cannes 2026: Evaluating the award-winning medical marketing work
Welcome to the MM+M Podcast, or as we call it this week, “the Cannes Lions winners circle.” We now know which medical marketing work took home the bronze, silver and gold Lions in the Pharma, Health and Wellness, and Lions Health Grand Prix for Good. We also know who took home the Healthcare...
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Is your product launch in jeopardy?, a podcast sponsored by Vivo Agency
Most launches in crisis don't announce themselves. There are little signs like reopened decisions, leaders in the weeds and momentum that starts to fade. In this episode, we break down a new trend in product launches and what to do if you're already in the thick of it. Check us out at:...
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Why commercialization needs a new playbook, a podcast sponsored by BGBx
Commercialization is becoming increasingly connected, complex and accountable. In this MM+M Agency 100 conversation, BGBx CEO David Coman discusses what has changed, where organizations struggle and why success increasingly depends on connecting strategy, evidence, access, analytics and…
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Pressure-testing the future: A new approach for health brands, a podcast sponsored by Syneos Health Communications
As healthcare brands navigate increasing uncertainty, from rapid AI adoption to shifting market dynamics and evolving patient expectations, traditional planning models are being put to the test. In this MM+M x Syneos Health Communications podcast, Carolyn Stephenson and Carrie Mazza explore the...
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Avalere Health delves into a multimedia cancer anthology while ViiV boosts PrEP during Pride
It’s not easy to talk about cancer. After all, cancer is a broad, yet deeply personal disease state. There are common cancers, rare cancers, cancers with preventative treatment options and challenging cancers that are usually terminal. Nearly every medical marketing agency has to message around...
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Trends in Oncology and What Makes Community Oncology the Place to Move the Needle, sponsored by Patient Point
The oncology landscape is shifting fast toward APPs being the standard of care due to a growing doctor shortage and nearly 30% of oncologists nearing retirement. Community oncology has emerged as a critical and often underleveraged setting where much of that change is playing out. This session...
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Building a cohesive strategy to improve congress HCP experiences: Takeaways from ASCO 2026, a podcast sponsored by Inizio Evoke
ASCO is the top scientific and clinical data conference in oncology, but it has also increasingly become an important strategic and commercial inflection point for the entire pharma industry. In this podcast episode, recorded live at ASCO 2026, Inizio Medical chief client officer Nancy Sladicka,...
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Cancer Progress LIVE from ASCO: Building a value narrative that holds up across patients, clinicians and payers, a podcast sponsored by Lumanity
Most oncology stories fail because the core of the value story gets interpreted differently across stakeholders. This episode breaks down how to build and communicate an aligned innovation and value narrative that moves from scientific discovery to clinical conversations, payer decisions, and...
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The 2026 MM+M Agency 100, explained
Much like planning a wedding, the MM+M Agency 100 is an exercise in “hurry up and wait.” This project is the result of a long, time-consuming process that requires steadfast dedication and commitment from everyone here at MM+M in order to see it through to the end. Then, that special day arrives....
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Preclinical, clinical and real-world evidence provides the scientific narrative on which the value proposition is built, a podcast sponsored by Citrus Health Group
An engaging scientific narrative supported by strong preclinical, clinical and real-world evidence must be clearly communicated to all audiences to establish the value proposition. It starts with a deep understanding of the patient journey and unmet needs, insights into the outcomes that are...
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Rethinking the healthcare agency: From science to strategy to access, a podcast sponsored by Red Nucleus
Red Nucleus returns to the MM+M Agency 100 conversation with a perspective shaped by evolution across the healthcare lifecycle. In this discussion, leaders explore the convergence of medical communications, market access and advisory, and what it means to operate as a modern “Consultagency.” From…
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Why Merge is putting AI on the org chart, a podcast sponsored by Merge
In this conversation, Stephanie Trunzo, CEO, Merge, and Pat McGloin, managing director of health, Merge, talk with MM+M about the future of AI, healthcare marketing and delivering Whole Human experiences. The discussion explores how Merge is embedding AI into its foundation to create more...
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Healthcare marketers for a multicultural America, a podcast sponsored by Maricich Health
Today we’re joined by Mark Maricich, CEO of Maricich, and David Maricich, president and chief creative officer, as the agency celebrates 40 years in business. We’ll discuss the evolution of healthcare and pharma marketing, the growing importance of multicultural engagement, lessons learned over...
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How Huge is rethinking healthcare's digital experience, a podcast sponsored by Huge
Most healthcare digital experiences are designed for a patient who doesn’t exist and a promise they can’t deliver. Lauren DeGeorge, chief client officer at Huge, joins MM+M reporter Bella Czajkowski to discuss what patients actually expect from digital health — and why the gap between expectation...
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Beyond the blind spots: How healthcare brands use attribution precision to stop ad waste and build trust, a podcast sponsored by Casual Precision
As privacy regulations tighten across the healthcare sector, traditional touch-based tracking models are distorting the true impact of cross-channel marketing campaigns. In this episode, we explore how advanced Marketing Mix Modeling (MMM) and privacy-first identity tracking can reveal your…
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The patient lived experience: Evolving dynamics of influence, trust and value, a podcast sponsored by Lumanity
Patients are playing a more active role in healthcare decisions as part of a shifting ecosystem that includes HCPs, payers, employers, advocacy groups and industry. This episode explores how lived experience is shaping influence, trust and the patient value equation (outcomes, access…
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2026 MM+M Women of Distinction preview with Jazz Pharmaceuticals' Chumi Khurana
Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop…
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How Quita Highsmith keeps pushing Genentech forward
Quita Highsmith is the VP of population health at Genentech, but more importantly, she’s a friend of The MM+M Podcast. In her third appearance on the show, she discusses Genentech’s All Eyes on DME campaign featuring comedian Damon Wayans. Launched this spring, All Eyes on DME is the drugmaker’s...
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Is your agency evolving as quickly as you are?, a podcast sponsored by Woven Health Collective
Biopharma leaders are being asked to move faster, do more and compete in an AI-transformed world. The old agency model, building moats around capability and renting it back to clients, is cracking under that pressure. In this podcast, Woven Health Collective argues that the best agency partners…
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ABOUT THIS SHOW
MM+M editors Jameson Fleming, Jack O'Brien, Bella Czajkowski, Lecia Bushak, and Steve Madden speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.
HOSTED BY
The MM+M Podcast
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Frequently Asked Questions
How many episodes does The MM+M Podcast have?
The MM+M Podcast currently has 761 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The MM+M Podcast about?
MM+M editors Jameson Fleming, Jack O'Brien, Bella Czajkowski, Lecia Bushak, and Steve Madden speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.
How often does The MM+M Podcast release new episodes?
The MM+M Podcast releases new episodes frequently with a large back catalog of 761 episodes. Check the episode list for recent publication dates.
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The MM+M Podcast is created and hosted by The MM+M Podcast.
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