Rehan Choudhry on Chptr’s Expansion and Recognizing Funeral Directors

In this episode of On the Clock, Tony Russo sits down with Rehan Choudhry, founder of Chptr, to discuss the company’s growth and future. Chptr has expanded from a niche concept to a broad service provider. The conversation focuses on how the company is streamlining obituary distribution and helping funeral homes reclaim digital traffic from third-party aggregators.Key Discussion Points* Market Scaling: Chptr has secured partnerships with major funeral groups including Milestone, Anthem, and Heritage.* Broadcast Integration: The company is now under contract with over 75% of television stations in the U.S.* Operational Efficiency: By reducing the unit cost of a televised obituary, Chptr aims to make broadcast announcements a standard, often complimentary service for families.* Digital Ownership: Rehan explains the importance of funeral homes maintaining ownership of their content rather than allowing traffic to be siphoned by outside platforms.* Service Automation: A “white-glove” slideshow service handles production tasks that previously consumed funeral directors’ time.* Stay Tuned: A national campaign is planned for late April to highlight the role of funeral directors as essential community responders. Get full access to On Deathcare at ondeathcare.substack.com/subscribe