Reimagining Business Strategy in the AI Era

Greg Twemlow's article introduces the "Seven Forces Playbook©," a business strategy model designed for the AI era. Expanding upon Michael Porter's Five Forces, it incorporates two crucial dimensions: speed and friction, analysing factors like data accessibility, AI substitution, and hyper-personalisation. The Playbook uses a consulting layer to translate analysis into actionable strategies, focusing on establishing a clear objective before application. Ultimately, it aims to equip organisations to navigate disruption and shape their futures.About the Author - Greg Twemlow writes and teaches at the intersection of technology, education, and human judgment. He works with educators and businesses to make AI explainable and assessable in classrooms and boardrooms — to ensure AI users show their process and own their decisions. His cognition protocol, the Context & Critique Rule™, is built on a three-step process: Evidence → Cognition → Discernment — a bridge from what’s scattered to what’s chosen. Context & Critique → Accountable AI™. © 2025 Greg Twemlow. “Context & Critique → Accountable AI” and “Context & Critique Rule” are unregistered trademarks (™).