Reimagining Direct Mail: How LOB Is Modernizing a Forgotten Supply Chain with Brent Hagan

In this conversation, Brent Hagan discusses the innovative landscape of direct mail automation and its integration within the supply chain. He highlights the importance of direct mail in marketing, especially for Gen Z, and the need for compliance in mailing practices. Brent shares insights on campaign planning, the role of USPS partnerships, and the future of logistics in direct mail. He also touches on the impact of robotics in operations and shares personal leadership principles that guide his career.TakeawaysDirect mail remains a powerful marketing tool.Gen Z shows a surprising affinity for receiving mail.Lob aims to solve the entire vertical supply chain.Effective campaign planning is essential for success.Robotics can significantly reduce workplace injuries.Building strong partnerships with USPS is crucial.E-commerce businesses can greatly benefit from direct mail.Timing and coordination are key in marketing campaigns.Innovations in logistics are shaping the future of direct mail.Leadership principles from Amazon influence Brent's approach. Chapters00:00 Introduction to the Rebekah Panepinto Project00:02 Meet Brent Hagan: Chief Supply Chain Officer at Lob00:38 The Impact of Direct Mail on Supply Chain01:14 Exploring Lob's Direct Mail Automation Platform03:20 The Role of USPS in Modern Supply Chain06:45 Innovations and Challenges in Direct Mail22:12 Brent Hagan's Insights from Amazon25:40 Guiding Principles for Success27:45 Conclusion and Final Thoughts