Reimagining Hospitality Through Technology - Ed Skapinok, Appellation

Appellation is a new culinary-forward luxury hotel company co-founded by chef Charlie Palmer and Christopher Hunsberger, the former president of Four Seasons Hotels and Resorts. In this episode, we're speaking with Ed Skapinok, the company's chief commercial officer - about how they have designed a modern approach to technology that supports their brand. Ed is on the board of directors for HSMAI, and he previously led sales, marketing, and revenue at Aqua-Aston Hospitality - an award-winning hotel management company. In this episode we cover how to think about technology's ideal state, how technology should support the brand promise, creating more human working environments, qustions to ask, enabling personalization - and much more.Listen to our previous episode with Ed: Culinary-Forward Luxury HospitalityLearn more about AppellationFollow Ed on LinkedIn A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands