Reimagining Law Firm Marketing

I spoke with Deborah Farone, a law firm marketing advisor who served as the Chief Marketing Officer for Cravath, Swaine & Moore and Debevoise & Plimpton. She is the author of Best Practices in Law Firm Business Development and Marketing (Practising Law Institute, 2019), which is based on more than 60 interviews with leading law firm leaders and marketers, general counsel, and innovators in the profession.We discussed the genesis of Best Practices in Law firm Business Development and Marketing, the interesting discussions in the book, the legal industry changes that law firm leaders and marketers need to address, how they are incorporating innovation, their strategic and practice planning mistakes, and how law firms can create a distinct brand in the current competitive climate.