Reinventing Media and Food Commerce: Insights from Erika Ayers Badan, CEO of Food52

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Erika Ayers Badan, CEO of Food52, about her journey from accidental marketer to media CEO. Erika shares insights from her experience leading Barstool Sports' transformation and her current mission to reinvent Food52, discussing the evolution of content commerce, the power of focused brand strategy, and the future of food media.Here are the key talking points from the episode:Erika's journey from legal to marketing to CEO rolesThe challenges and limitations of the CMO roleScaling Barstool Sports from startup to media powerhouseTransforming Food52's approach to commerce and contentThe importance of brand focus and communityEngaging with advertisers in the food spaceThe future of food media and content commerceDiscover the future of AI-powered digital experiences at Adobe Summit. Tune in to Summit Online on March 18th & 19th to access free livestreamed events and select sessions — from anywhere. Explore what’s next in generative AI and personalization at scale. Learn from leading brands, discover the latest trends and technology, and acquire new skills and experiences to grow your business.Be inspired by keynotes from iconic brand leaders like Coca-Cola, Unilever, Marriott, JP Morgan Chase, and more. Explore how leveraging AI can help you deliver exceptional customer experiences, drive efficiency, and prove measurable impact.Get an exclusive first-look at never-before-seen technology during the popular Adobe Sneaks showcase, co-hosted by actor and comedian Ken Jeong. And learn from over 30 expert-led on-demand sessions.Grow your business and transform your marketing with insights only available at Summit. Visit adobe.com/go/marketingvanguard to register for free. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Feb 24, 2025

Embed this episode

Attribution link and audio player

Ready to play

Reinventing Media and Food Commerce: Insights from Erika Ayers Badan, CEO of Food52

0:00 31:00

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Ələmdar Manafov Ələmdar Manafov Mən qarşıma çıxan suallara cavab axtarıram və hər kəs ilə paylaşıram.Sloqanım: Be PositiveSosial media hesablarım:Ələmdar ManafovINSTAGRAM və LİNKEDİN hesabı.Ələmdar Manafov known 8+ years Marketing Strategist | Branding & Digital Expert | Founder of Be Positive Company. He was born on 29th July, 1994 in Baku, Azerbaijan. Alamdar started his career at the age of 23 as a Social Media Advisor . He later started releasing his trainings on Social Platforms. He first released Personal Branding course in 2019.Alamdar is best known for his trainings on Instagram, Facebook. In November, 2020 Alamdar started to work with Big Companies. Then he created a YouTube channel which he uses for making videos and also to teach, provide tips, guide and help fellow Entrepreneurs to fit in the world. Tech Of The Future With AppSumo (Hosted by Chris Cownden) Christopher Paul Cownden Visionaries like you and I see the world differently—and deserve the right tech to match. Listen to the people behind our favorite AppSumo tools on the Tech Of The Future podcast including BIGVU, VistaSocial, Sessions, VBOUT, Castmagic and lots more. Listen out for exclusive deals and best practices for using these tools to your advantage as a podcaster, entrepreneur or content creator. Topics include ai, software, digital marketing, productivity, email marketing, content repurposing, podcast hosting, search engine optimization and podcast editing. Guests include: Jacob Bozarth, Richard Fallah, Blaine Bolus, Rob Winters, Melinda Wittstock, Kareem Mostafa, Dante Healy, Lisa Khera, Tonya Gossage, Jonathan Reid, JaMarr John Johnson and Austin Armstrong, SA Grant, Phil Better, Mike Cavaggioni, JaMarr John Johnson and Noah Kagan. Hosted by Chris Cownden in partnership with AppSumo.

Frequently Asked Questions

How long is this episode of Marketing Vanguard?

This episode is 31 minutes long.

When was this Marketing Vanguard episode published?

This episode was published on February 24, 2025.

Can I download this Marketing Vanguard episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!