Reinventing Women’s Underwear | Isabel Muller | Founder of SWTCH

Isabel Muller is the founder of SWTCH, an innovative underwear brand that lets you change into a fresh pair without removing your shoes or layers, solving a problem most women have experienced on camping trips, ski slopes, or busy days on the go. She shares how a personal need sparked the idea, what it took to design a Minimum Viable Product, and why she’s using her platform to create honest conversations about women’s health and bodies. From postpartum comfort to preventing UTIs and yeast infections, Isabel’s work is about practicality and empowerment. Her story covers building a brand from the ground up, navigating crowdfunding with Indiegogo, and the lessons she’s learned as a female founder committed to changing an everyday essential. Chapters 00:00 Meet Isabel Muller 03:40 The Moment That Sparked SWTCH 08:15 Why Fresh Underwear Matters for Women’s Health 12:50 Designing the Minimum Viable Product 17:20 Navigating NDAs and Protecting Innovation 21:15 Postpartum, UTIs, and Yeast Infections 26:05 Balancing Brand Mission with Product Development 30:20 Running an Indiegogo Campaign 35:45 Building a Brand That Talks About Real Women’s Bodies 40:30 From Creative Writing to Interior Design to Entrepreneurship 45:10 Lessons from Santa Barbara to Los Angeles 49:55 Advice for Female Founders The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices