REPEAT COMMERCE: 04 - How To Improve Your "Second Order" Rate.

🌟 EPISODE 4 OF OUR 20 PART REPEAT COMMERCE SERIES 🌟 Most Shopify stores run the same reorder strategy: one reminder, 30 days after purchase, sent to everyone identically forever. So the customer who bought one bag of coffee and the customer who bought six both get pinged on day 30, when one is out and the other has five months in the cupboard. In this episode I break down why the second order is the most important order in your entire customer relationship, and why almost nobody works on it. You'll get the four plays that actually earn it, starting with the big one: timing the nudge to each customer's real behaviour instead of a fixed day. Plus how to build it yourself in Shopify Flow (now free on every plan), and a new number to start tracking that most merchants have never measured. This is episode four of the Repeat Commerce series, and it adds two lines to your Repeat Commerce Scorecard. GET YOUR SCORECARD  Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store!  - https://www.shopify1percent.com/downloads/repeat-scorecard/  🌟 In the episode I mentioned an exclusive offer for rePete with $10,000 in free reorders. You can access that directly here: https://repete.me/jay  KEY TAKEAWAYS Why is the second order the hinge your whole business swings on? What three things does a static 30-day reorder timer completely ignore? How do you find your real reorder window and build a trigger around it? Why can a perfectly timed nudge still fail at the checkout step? When should you use a discount to win a reorder, and when does it backfire? How many second orders does your store actually get each month, and how do you find out? ⭐️ Support our amazing sponsors that make this show possible ⭐️ SATHI This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off OMNISEND I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend