Replay: Creating a Successful Online Course or Business with Amy Porterfield

Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview the wonderful Amy Porterfield. Amy is an Online Marketing Expert who helps entrepreneurs build successful online businesses and profitable digital courses. This episode was my second ever interview and whilst some time has moved on since then, the conversation still stands. We're talking about online courses and transitioning into an online business, and although some of my opinions might be different now from what I've learned, I think that's interesting is interesting to see how far I've come as a person.   KEY TAKEAWAYS COVERED IN THE PODCAST Starting an online business or creating a course must be done in baby steps. Make short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable. To start, get in the trenches and learn all you can about your target customer. If you’re just getting started, try to create the course first and then market it. Creation and promotion are two separate beasts. Consistency matters, no matter the size of your audience. Keep your course simple at first and get fancy later. Your customer will care more about the content and knowledge than they will about whether you’re using fancy video all the time. You’ll never get to where you want to go if you don’t start. When you reach a goal, celebrate! It’s important for you and your team (if you have one) to celebrate those milestones.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Don’t compare yourself to the big shots in the industry – use what they are doing as inspiration, learn from them, listen to their podcasts, read their blogs – but then start from scratch, and do it your way!   HIGHLIGHTS YOU SIMPLY CAN'T MISS How to stay motivated when creating a course The key to completing your course Why it’s important to show your team how instrumental they are   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Amy Porterfield Instagram Amy Porterfield Website   TRANSCRIPT   Hello, and welcome to this week's episode of the podcast. So great to have you with me again, as you may have known, if you listen to last week's episode, we are doing some replays. We are doing four in total. The first one was last week, which was Jasmine, which was just brilliant. I love that episode still one of my favorites. And this week is another of my favorites. Obviously they're all my favorites, which is why I chose them. But this week was my second ever interview. When I started my podcast and, and I talked to people a lot about podcasting, often people who join me for the 90 day program want to launch a podcast. I've launched a few podcasts now with people. So we use that 90 day program to go through and launch their podcast. And one thing that people ask me, or one thing that I talk about, if you're thinking about one is what's the format going to be. Are you going to have interviews? Are you not? What style? And actually, one of the things I did when I started my podcast was I initially just did solos. The first 20 something episodes were solo episodes and I did it because I think I heard Pat Flynn say something about it. Anyway, I heard someone say about it, you know, if you're going to do a podcast, you wanna get really comfortable with doing it before you start interviewing anybody. So that's what I did. I got really comfortable with talking to myself and recording myself and putting out the episodes. So for me, I didn't start interviewing until around episode 20 something. This amazing person was my second ever interview. My first ever interview, FYI, if you wanna go back and listen, it was Pat Flynn, which is a kind of crazy, amazing first interview. But my second ever interview was Amy Porterfield, which I am confident, you know who she is. Cause I've talked about her before. It's it was amazing that I got to interview her second on my podcast because she's a very sought after. All these people are that I'm bringing to you in these replays. And the fact that I've interviewed any of them is, is unbelievable, but to have her as my second was amazing. And actually like I did last week with Jasmine's, I've just listened back to lots of it and. And I really enjoyed the conversation. It was a really lovely conversation. And obviously some time has moved on since then. Like, again, it's about four years I think, but it was the conversation still stands. We're talking about online courses. We're talking about transitioning into an online business and some of my opinions and thoughts might be different now from what I've learned. And I think that's interesting. It's interesting to see how far I've come as a person, but again, the conversation was just lovely, really, really nice, really fun. And I think what's really great about these replays. I'm giving you, they are all very charismatic people, so they're, they're great to listen to great to hear their stories. So I really hope you enjoy this replay. Again you might have listened to it, but it could have been a long time ago, but it's a good one. So I really hope you enjoy it. And I'll see you at the end. Amy. Thank you so much for being a guest of my podcast. I am so excited to have you here. Amy: I love that I get to do this every time you and I talk. It's like girlfriends are just chatting about everything, work and life and all the good stuff in between. So I think this is gonna be a lot of fun. Teresa: Oh, I'm really excited about it. You are only my second interview. Oh, my goodness. My last interview was a Pat, he is just like a consummate professional. Isn't he? He's amazing. So that was awesome, but I feel like I'm getting all the best people to start, so it's just fantastic. Amy: Well, uh, thank you for having me. I'm honored to be the second. Teresa: Ah, thank you. So obviously I have followed you for ages. I've been very lucky to see you taught live. I'm in, I'm a student in courses that convert and I follow your content. I love what you do. And also your story. I feel like if I was to think of my future forward of how I want my story to pan out is your story. So I would love it for my audience that may not have come across you. Although I've talked about you a fair bit, I would love it if you could just explain how you kind of got to where you are now. Amy: Great. Okay. So I started my marketing career with Harley Davidson motorcycles, but it was at a local level. So it was in the States. And I, uh, I say in the States, cause you're not in the States, but it was in California and I worked for Harley for a few years and that's where I learned marketing. So when you work for a company where people tattoo their logo on their body, I mean, that's crazy. It's a tribe. It's nostalgic. It was amazing. And that's where I learned community. But from there I then went to work with peak performance, coach Tony Robbins. And funny enough, I got there because I broke up with a boyfriend. I was up late at night, couldn't sleep for weeks and weeks. And that dang Tony Robbins infomercial kept coming up on the television and I would see it every night. And I thought, I need, I need some of that. So I went to the library, I got his tapes. I mean, this is how long ago it was. I got his tapes. I listened, I fell in love with this message. And then I thought I wanna work for this guy. So I left Harley Davidson, got a job with Tony Robbins and I was the content director. So I got to work on the content that Tony would do on stage and in his digital products. And for six and a half years, I got the best education I could possibly get. Right. I mean, I got to learn from the master and I was really in it. Like I got to pitch and catch with him. I got to be in his proximity. We traveled all over the world. I mean, I got that. My travel bug is out of me. I am done, we are on the road all the time. And so I finally realized I wanna be my own boss after listening to Tony over and over again, I wanted to do my own thing. And quite honestly, I was exhausted traveling that much and being on somebody else's time, you could only do that for so long. And so I thought I wanna be my own boss. I wanna call the shots. I wanna create content for my own business, not for somebody else's. And I had just gotten married and the traveling all the time, just wasn't going to work. And so I, I, I took baby steps. So this is great for anybody to hear that is wanting to transition outta one thing into another. I didn't just wake up one day and say, I'm...