Replay: How to Build Relationships and Stand Out on Social Media with Mike Stelzner

Today’s episode of the podcast is a throwback to an incredible interview with Mike Stelzner, the creator of Social Media Examiner and Social Media Marketing World. I had a great time chatting with Mike about out how he uses his platform to stand out in a busy industry – so much of which is still relevant now!   KEY TAKEAWAYS COVERED IN THE PODCAST   You don’t have to be on every single social media platform. Instead, you need to ensure you’re putting your energy into the spaces where your customers are. Social media is great when it comes to tracking your results. If you’re struggling to track your results, however, you need to ensure you’re making goals to ‘stop’ things as well. If you want to stand out in a noisy industry you need to understand exactly who you are trying to reach and what they struggle with. Once you know who you’re trying to reach, you need to ensure you’re creating content for that person. This could be a podcast, written word, video or live and in person. Think about what you’re best at. If you don’t know what your customers want, ask them. Once you have asked your audience, you need to see if their actions are matching their statements. We should all be doing stuff that makes it easier for people to remember who we are. The best way to make an impact on someone in person is to meet them in person.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE   One of the most important things you can do when it comes to social media is to be yourself. Successful people are authentic.   HIGHLIGHTS YOU SIMPLY CAN'T MISS   The Elevation Principle that outlines the 3 things you need to be successful. If you’re not putting information out there, someone else is. You want to be the resource that people come to every single time they need information. Social media is called social media for a reason. If you’re not a nice person, you won’t survive.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Mike Stelzner Instagram Social Media Examiner   TRANSCRIPT Hello, and welcome to the last in my summer series of replays. So this summer we've been doing a few replays because I have done a lot of episodes. In fact, on the last episode, I actually said that I would check when I started my podcast and I did. It was the 5th of February, 2018. Like what? That is crazy. I can't believe it's been going that long. Like, yeah, that I just can't, it's crazy. But I love it. And I get to interview the most amazing humans and hear the most wonderful stories and get the most amazing advice. So that's why I'm doing this replay for you. I'm picking my most favorite and the best episodes that I've done. And I'm sharing them again with you because even if you've listened to them the first time, these are so good to listen back. I dunno about you, but I've been listening back to lots of books that I've listened to previously and podcast episodes, because often when we're in it and we're listening to, we're like, yeah, yeah, that's brilliant. That's brilliant. And then you kind of move away from it and your focus changes. So it's really good to revisit some of these things. Now this interview today, is the one I did with Mike Stelzner. And the reason I picked this interview to come up in these replays is because it's actually one of my most popular episodes from download point of view. So if it's obviously one that really attracts people and people really wanna listen to. So I wanted to include it in this, and again, like the others I've gone back and rewatch the podcast. And what's lovely about the fact that I get to watch it is Mike and I have so much fun doing this and like we're both smiling all the way through the podcast, which is brilliant. It, and it was great. And he gives some great advice and we'd tell some great stories. I really enjoyed chatting with him. And I remember being a little bit nervous to chat to him cuz it was Mike Stelzner and he heads up social media marketing world. And at the time, not at the time of the interview, actually previous to the interview, I really wanted to speak there as it is. I now realize why I could never have spoken them because I'm not a specialist and they have specialists. So, you know, I'd need to be an all out Instagram expert or an all out Facebook ads expert. And obviously I am, I was gonna say a Jack of all trades, but that would, you know, lead me to say master of none. And, and I think I do all right. I think I'd know a lot of stuff. So anyway, so wanted to include Mike's episode. It's a really good one, lots of good practical advice. And like I said, some really cool stories. Here is the last in the replay season. We are back next week for a solo with me, but I hope you enjoy. Here's Mike. It gives me so much pleasure to welcome today. The variable, medieval and wonderful Mike Stelzner. Mike, welcome to the podcast. Mike: Teresa. Thank you so much for having me. I'm very excited to be joining you today. Teresa: I am super excited. So Mike, I've already done an intro about you, but let me just reiterate and explain that social media marketing world was the one thing I had on my kind of vision board when I started the business. So I had I'd started my own marketing consultancy. I'd worked in marketing for like 15 years and I started my own consultancy, was doing social media and I saw this event and I watched the video and I was like, I've gotta go there. But it was in San Diego. It's like five and a half thousand miles away from where I am. And I remember thinking one day, one day, I'm gonna go there. One day I'm gonna be sat in that room with all those amazing people and all those amazing speakers. And I remember seeing it for the first year and the, the next year it came out and I just booked my ticket and I had no idea. In the early days of running my business, how I was gonna afford the flights, how I was actually gonna manage, go to San Diego, cuz I hadn't done anything like that on my own before and how it was all gonna work out. But I just knew I had to be there. I just knew I had to be in that room with everybody else. And for me, especially in the UK, I had to raise myself above everybody else and go look, this is how serious I'm taking it. I'm going all the way to San Diego to sit in a room with these amazing experts. And it blew me away. It was honestly, and still to this day, one of the best events I've ever been to, and to be in that room and meet those people was just phenomenal. So thank you. Mike: Thank you. Thank you for making the investment. That is so cool. Teresa: And honestly, for me, it was like, how do I stand out? That's how I stand out. I go and sit in a room with those people. So, and you are like there which is great. But anyway, I've jumped straight into that. So if my audience haven't heard from you which I'm absolutely adamant they have, because I share a lot of social media examiner stuff. I talk about social marketing world, but just let my audience know who you are and how you got to do what you're doing today. Mike: Well, first of all, I'm a marketer. And secondly, we just turned 10 years old, literally about two weeks ago. Well, actually, no about a month ago after this recording and I started social media examiner back in October of 2009, and it was an experiment as all great things often start as right. And I didn't know what it would become. It was a blog and I figured, oh, this social media thing maybe has a shelf life for three years. So let's just get on that train, starting to get out of the station. And man was I wrong? I mean, that thing just exploded. And you know, as we started in the early days, just writing article. It turns out that that was the kind of stuff that the social that went viral on social. So little, did I know back then, you could write something about how to do social media on social media and it would, it would get shared thousands of times on Twitter. It would go crazy viral on Facebook. And these were the easy days for things to spread. This is when Facebook only had, I don't know, maybe 300 million people, which still sounds like a lot, but it was really small back then. And, uh, things grew. I eventually started a podcast and eventually started getting into video. And now we, we have two podcasts. We have a live show, we publish articles almost every day. We have our videos on our YouTube channel that we're publishing multiple times a week. And millions of people are consuming our stuff every year. It's pretty crazy. Teresa: I mean, that is crazy. And for me, you are the, the pinnacle of it. You are the, if, if I ever speak to...