REPLAY: Niching Down Your Business with Dance Photographer Rachael Dyer

In this replay of one of our Creative Canadian Women episodes I chat with Halifax based dance photographer Rachael Dyer about her creative journey from ballerina to ballet instructor to one of the most well-known and well-respected dance photographers in Nova Scotia. We talk about how she pivoted in her 40s to start a brand new career, how niching down and specializing helped her grow her business and so much more!This is a great episode for creatives wholove to hear about the creative journeys of other artists and makershave wondered if it's too late to make a creative career changehave thought about niching down or specializing but are worried it might stifle their business our curious about the business of photographyFor a summary of this episode and all the links mentioned please visit the original show notes:Episode 60: Creative Canadian Rachael Dyer and Niching Your BusinessYou can find Melissa at finelimedesigns.com or on Instagram @mhchipmunk.You can find Rachael at mbdancephotography.com  or on Instagram @movitabeaucoupdance.You can connect with the podcast  on:Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (You can connect with the podcast  on:Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUpFor a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastEach week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.