Replay: The Key to Success with Jasmine Star

Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview the amazing Jasmine Star. Jasmine is CEO of Social Curators and a business strategist who helps entrepreneurs get sales on social media. This is such an interesting listen to hear how much has changed over the last 3 years, but how much has stayed the same too!   HIGHLIGHTS YOU SIMPLY CAN'T MISS Using Instagram as a tool to grow your business Are you using Instagram for your business, or is your business just on Instagram? Jasmine’s top tip for Instagram success   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Social media isn’t something that will bring you quick results and if you’re not in it for the long run, find out what is better suited to your business.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Jasmine Star Instagram Jasmine Star Website Social Curator   TRANSCRIPT Hello and welcome to the podcast. So we are doing something different. Now, as you know, because I've just introduced what episode on 253, I have done a lot of episodes. And it's summer. And I also, as you know, if you've been listening for a while and if you haven't welcome, I'm so happy you're here, you know, I'm loving the garden and I just thought, you know what?   Over the summer, it might be nice to not put out some new content. It might be nice to replay some of the amazing, amazing humans I've already interviewed on this podcast. And obviously last week we had the phenomenal Denise Duffield-Thomas, which is so very exciting. And I just thought I have interviewed some crazy, amazing people.   And so many of those people I interviewed really early on and I just thought, do you know what I want to make my life a little bit easier for myself when, when it's the summer. And cause obviously I'm a mom and I have my daughter and I'm gonna wanna take some time off with her. But also I really wanna reuse some of these phenomenal episodes that I've done and cut them back out into the world because they're so good.   And obviously I've heard them cause I was on them, but I've re-listened to them before doing the intros and outros and I've forgotten how ACE they were and it makes me so genuinely excited that I'm I have these conversations with these people.   It's so cool. So I am replaying four episodes over the next four weeks. Now one thing you gotta bear in mind is my interviewing skills. I hope to goodness have improved. In fact, one of the interviews I'm playing next week, it was my second ever interview. So you know that that's a lot of interviews since then.   So you have to bear that in mind you also have to bear in mind that some of the content that they might talk about. So like on today's episode, there are things we talk about on Instagram. And they might not still be relevant because obviously this episode was recorded a couple of years ago. However, all of them have amazing content that still stands today and the conversations are brilliant and I just love them, which is why I'm replaying these particular episodes.   The other thing you have to bear in mind is the sound quality may not be as good. It should be fine, but just if there, if the sound quality isn't as kind of bang on, then you'll know that's why cause again, in the early days I didn't have the mic and the setup. And the things that I have now, but for me, I forget.   And I think we all do. And actually, you know, I just want you to think for a minute. Cause I had this conversation in the club, in the executive club the other day. Someone was beating themselves up for something that they feel like they hadn't done. And I actually had to remind her, I've now worked with this amazing lady for years, and I actually had to remind her how far she's come, because we forget so very easily what we've done.   It's like we achieve one thing and it's like, great onto the next thing. And like, we shouldn't, we should remember how amazing these things are. I'm super glad I've decided to do this as a bit of a celebration of like, oh my goodness, I've done a lot of episodes. I've spoke to a lot of amazing people. And I wanna remember that.   And I wanna remind myself how cool that was. So today's episode is one of my most listened to episodes. It's with the amazing Jasmine Star. Who I just loved, like talking to her was so cool. She's genuinely a really nice human, really, really nice human. And I'm really glad I'm getting to replay this one.   Now, as I've said, we talk about Instagram and obviously Instagram has moved on somewhat since we had a conversation. In fact, I wonder when this was first aired. What actual episode is it? Let me just look two seconds and try and find what episodes it was. Episode 51. So like, if you think I do 52 episodes a year, someone do math was that four years ago or something.   So yeah, Instagram has moved on, but some of the stuff has story for one is brilliant. Her conversation is great. Some of the strategy stuff still stands and it's just a really, really good. I was gonna say, interview, that makes me sound like I'm saying I did a good interview, she was great to interview and I think you're gonna love it.   And it made me smile. She's so much fun. We have a laugh. It's great. So the first replay you're gonna get is the amazing Jasmine Star. Enjoy.   So I'm so excited this week to welcome to the podcast, Jasmine Star.   Well, thank you for having me. I couldn't even more excited. It's been a while. This has been a while in the making, but here we are.   Yeah. Oh, we have, we've been talking about it for a little while, so it's finally lovely to get you on. And I'm so excited to kind of introduced to my audience cause I'm fairly sure a lot of my audience will know who you are. But I have been following you for ages. I was lucky enough to meet you last year in San Diego.   And in fact, you hooked me up with a great photographer. Uh, Tim King, he's done a photos for me a few times. So we'd had a conversation about that, but it's so nice to get you on and hear about how things are going, cause I know that you've been doing some really exciting things. Haven't you?   I've I have been excited. And when I'm excited, I do exciting things. So yes, , it's been a good year so far.   Awesome. So just as a kickoff, if you don't mind, in case my audience don't know who you are, it would be great to give them a bit of background of who you are, where you've come from. And also, I want you to do this because I've already said in the intro that you are an amazing storyteller.   So. I know whenever you tell any story, it's just, I can't help, but just sit and wanna listen. So if you could do that, that would be awesome.   Oh yeah. There's no pressure in this story at all. I was feeling none and all of a sudden I feel this abundance. Like I better stand on this stage and deliver an academy award where the story right about now, you know, I think that the more we converse throughout this conversation, the story will naturally unfold, but I think it's going to expedite where people or why people see my passion for creating a business and creating freedom, but also using social media as a vehicle for growth in a business.   And so in 2005, I earned a full ride, uh, law school scholarship, and it was the thing I was supposed to do with my life. I thought that as a first generation immigrant daughter, first generation college student, first generation postgraduate student, that this was the thing that would define me and really help expedite my family into a different stratosphere of being American culture and, uh, being American.   And when I was there, I just realized how unhappy I really was. It just wasn't the best fit for me, but I thought, well, this is what I'm gonna do. This is what I've worked for. And my first year of law school, my mom unfortunately had a relapse brain cancer.   And it just really rocked everybody's world because it had been an eight year battle at this time. And the doctors had said that "Her time had come and we had to start making funeral arrangements." And I think that that reprioritized everything in my life, like it forced you to, you know, have hard conversations and really say, "What do I want in life?"   And so I planned a wedding in three months to my long standing boyfriend, we'd met in high school. And I'm very like, independent was like, "I have to finish law school. This is gonna be the thing I'm very driven." And he was just waiting. He's like, "Great. I wanna marry you. And we're going to get married." I said, "Yes, just give me some time."   I had an Excel spreadsheet, color coded. I was so annoying. It's like, who was I back then? Uh, and so, um, and then all of a sudden I got that Excel spreadsheet and I literally was like "Bye. Like this doesn't matter anymore." Every all, all your plans don't matter if you're not surrounded by the people who love you and who you love.   And so we planned wedding in three months and against, against all odds. My mom and my dad walked me down the aisle and it was the best day of my life. And I came back from, uh, the honeymoon and we, I had to make the declaration to go back to law school and I did not want to. So my brand new husband...