Representation Matters: The 'Who's Got You' of Good PR

Megan Hanson, Public Relations & Communications ConsultantIn an age of perpetual content creation and AI, you don't tend to hear much about traditional PR anymore. Often, it can feel like it's about the likes, the engagement numbers. And, don't get us wrong, measures are important. But here's a secret that this Proofing Stage episode shouts loud and proud: It's the people behind those measures that matter most. Customers. Team Members. Your Publicist - these are all people, baby. Actual human beings who, in the words of Megan Hanson, "want to connect with actual human beings."Start ups and bootstrapping small businesses often don't have the budget, or sometimes even the vision, to see how the long game of relationship building can pay off big. It takes time, effort, money and skills that not everyone has or has the bandwidth for. Today's conversation with Megan fills in the gaps about what you need to know to decide if working with a PR person is right for you, and if it's the right time. Together with Megan, Michelle and Joan explore mission and personal and professional fit, because at the end of the day you need the best ambassador you can have to represent your business. And, that definition of best? Well, that's completely up to you. Representation matters in more ways than one:Breaking through the noise takes timeBuilding relationships and contacting the right peopleGiving up on a dream to find the best pathAdjusting thinking from sales calls onlyEvolving as the game changes around youChoosing a supporting cast, rather than a starring roleConnect with Megan Hanson:LinkedIn - https://www.linkedin.com/in/megankhanson/Email - [email protected] Colorado Folks, check out Thunderview CEO DinnersToilets & Plunjr's PR Success StoriesCredits:Theme Music by Thorn HazeAdditional Music by: The_Mountain (via Pixabay)Podcast Cover Art by Lisa Orye Ad written and performed by Joan KannerAd music by: Tech_Oasis (via Pixabay)Produced by Joan Kanner and Michelle BondFind more at proofingstage.comFollow us on Instagram and Threads @proofingstageJoin Proofing Stage+ to support us supporting you, AND access new bonus content in-between episodes!See Buzzsprout's Privacy Policy for listener privacy and read our disclaimer here.