Reprogramming Fashion's DNA to Sustainability with Technology

On this episode of ChaiNet, Rachna Sarup, founder of B77 Lifestyle, shares her journey from 25 years as a garment exporter to revolutionizing sustainable fashion. She reveals how the industry produces massive carbon emissions and sends most garments straight to landfills.We discussed:* The exact moment she realized business as usual was destroying the planet* Making fabric from Himalayan wild grass and organic roses* 3D body mapping tech that dramatically cuts returns* Gen Z paradox: claiming they’ll pay more for sustainability, yet fast fashion thrives* AI’s role in fashion and Big Tech’s growing emissionsRachna proves sustainable fashion can look good and do good. Perfect for engineers, founders, and conscious consumers.Listen to the full episode with Rachna on ChaiNet. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com