Repurposing content, productizing services, and maturing metrics
from My Ink Stained Fingers Hosted by Tris Hussey
Episode 9 Show Notes: Jordan Behan on Repurposing Content This week I’m talking with my friend Jordan Behan of Narrate Creative about content, productizing services, and when you should think about outsourcing parts of your content production (this was a not-so-subtle nod to me and my issues with Episode 6). Jordan and I talk about taking things like video (which he publishes weekly and is sliced into blog and LinkedIn posts) as tools to get your message in front of enough people enough times to make an impact. One of the most important things I’ve learned from Jordan isn’t just making the most out of all the content you generate, but how to package your freelance services into a product people can grasp. Jordan’s Lean Marketing Playbook for SaaS combines his decade plus experience in startups, consulting, and writing into something companies can use to kickstart their marketing. You can reach Jordan on LinkedIn or through his website. His playbook was the inspiration for my own Content Marketing Production Engine and my efforts at repurposing all the things I create. Have a listen. Oh and don’t mind the dog. All he wanted was up with me and I couldn’t reach him.
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