Episodes
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Steffani Cameron Digital Nomad and cool person
Episode 12 Show Notes Better late than never This week I’m a little—okay a lot— behind. At my new job we had Virtual ThinkTransit this week. It was an amazing three days—and the biggest one yet with over 500 attendee—but it also meant very long days and nights prepping and writing content. So my...
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Mark Evans on the rise of fractional CMO, LinkedIn, and storytelling
Episode 11 Show Notes This week I'm chatting with Mark Evans, a former journalist turned fractional CMO. Mark and I riff on what it means to be a fractional CMO, LinkedIn, writing, and storytelling. Mark has a great podcast and newsletter you can find at Marketing Spark. Mark has really inspired…
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Tod Maffin Radio to Marketing to Radio and Back Again
Episode 10 show notes. Believe it or not, I hit double digits. This week my guest is Tod Maffin (LinkedIn) who I met while he was at the CBC, which came after doing a stint in Marketing, which was preceded by radio journalism ... Nevermind, it will all make sense in the episode. Tod runs engageQ...
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Repurposing content, productizing services, and maturing metrics
Episode 9 Show Notes: Jordan Behan on Repurposing Content This week I’m talking with my friend Jordan Behan of Narrate Creative about content, productizing services, and when you should think about outsourcing parts of your content production (this was a not-so-subtle nod to me and my issues with...
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The data that fuels content with Sheldon Levine
Episode 8 Show Notes Social media is a strange business. You know people for years, but only as a round picture in your browser. Sheldon Levine and I have known each other since early in the social media days but didn’t meet in person until he moved from Toronto to Vancouver. Sheldon and I talked...
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Mind mapping and writing. Almost as good as chocolate and peanut butter
Episode 7 Show Notes I was really excited to finally get a chance to chat with Chuck Frey. We’ve been in each other’s orbits for probably a decade, but we haven’t actually spoken until now. We talked about how to use mind mapping for writing, ideas, even project management. It’s a great...
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Brett Terpstra and creating tools for writers
Episode 6 Show Notes Ever have those fan boy/fan girl moments where you get to talk with someone who you’ve admired for years? Yeah that was this episode. I got to talk with none other than Brett Terpstra who: Wrote for The Unofficial Apple Weblog (TUAW) Worked at AOL Was the developer behind...
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The Most Vibrant Content Marketing Group You'll Ever Find
Episode 5 show notes This week I have my first guest on the show! Cassandra Jowett is the Senior Director of Marketing at Path Factory. Six years ago she started an in person group in Toronto for other content marketers, now this group has gone virtual with over 400 people in an invite-only Slack...
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All about content calendars and why you really need one
This week I'm talking about my favorite part of content marketing—content calendars! I also got some tips and help from: Cassandra Jowett from Path factory Susan Varty of HeadStart Copywriting and her awesome content calendar tips post Jacalyn Beales of Sensibill You can also download my Google...
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Content Marketing Strategy -- The Introduction
I'm circling back to talk about creating a content marketing strategy. Strategy is hard. At least it is for me, but in this episode I give you some tips and advise how to create your first content marketing strategy. If you'd like to learn more about me and my writing services you can visit my...
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Ep 2: Getting and vetting content ideas
I riff a little bit on how I generate content ideas and then how I vet them. Lots of great ideas are good, great ideas that support your goals and content strategy are better. Music by Derek K. Miller
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How a D- got me where I am today
Everyone likes a good origin story. Well, here's mine. It's all about how a D- on my first high school English paper was the catalyst to where I am now. Music: Mighty Mulane by Derek K. Miller