Reputação

from ZRG XCHANGE · host LAM COMUNICAÇÃO

Nesta edição do ZRG XChange, Denys Monteiro recebe o diretor da Cause Brasil, consultoria especializada na gestão de causas, via estratégias de comunicação, engajamento e advocacy, Rodolfo Guttilla, para falar sobre o tema reputação. Guttilla lista três pontos fundamentais para o posicionamento de executivos e como lidar com a exposição, seja como cidadão ou profissional. Dentre as dicas estão: se posicionar sempre, antes que alguém te posicione; monitorar o que estão falando de você nas redes sociais e mídias; medir a eficácia daquilo que você está fazendo na sua estratégia comunicacional e reputacional. Quer saber um pouco mais sobre o tema? Ouça este bate-papo recheado de dicas.

Episode metadata supplied by the publisher feed · Published Feb 7, 2022

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