Reputationsmanagement

from Offshore · host Dr. Stephan Bücker

In dieser Folge treffe ich mich mit Dr. Manfred Böcker und Sascha Theisen, PR-Berater und Inhaber der Unternehmensberatung Employer Telling. Gemeinsam diskutieren wir über Reputationsmanagement im digitalen Zeitalter anhand des Beispiels der Arbeitgeber Bewertungsplattform „kununu“. Für Unternehmen ist es besonders wichtig, bei negativen Bewertungen im Internet stets den wirkungsvollsten und schnellsten Weg zu finden, um Imageschäden abzuwenden. Dabei befassen wir uns mit der spannenden Frage der Wechselwirkung zwischen dem anwaltlichen Tätigwerden und der Tätigkeit von spezialisierten PR-Agenturen im Online-Reputationsmanagement.

Episode metadata supplied by the publisher feed · Published Mar 15, 2020

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Reputationsmanagement

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