"RESEARCH" Part 1

In this episode:* Bourbon or Scotch?* T's conspiracy theory 1.* How do you approach research?* Not scholarly research. Granola Moms. * There is a big difference between scholarly research and secondhand research.* Research should be objective.* You are creating a methodology to remove your bias from the equation.* Instagram story about high fructose corn syrup in baby food.* Research isn't going online a getting other people's opinions.* The scientific method.* A hypothesis is something you are postulating at the beginning and must be tested.* Red Solo Cups.* T's real-life example of research with his Type 57X Bike.* I have a 3-step process: Micro, Macro, and Comparative.* It's like trying to learn a sport and all the rules and lingo.* T's conspiracy theory 2.* Look at the macro level of whatever industry you are getting into.* Move on to the micro research.* Compare how other businesses in your sector work and how they buy and sell.* There are methodologies for describing industries. There are NAICS codes.* Business isn't for everyone.* What should be the first goal with research?* What is your research question? Red Solo Cups. * Use secondhand research to start.* An example of scholarly research.* Looking up articles online is very different from qualified research.* Wikipedia, Buzz Feed, etc. are just starting points but unfortunately many people stop there.* Know the specific question you are trying to answer first.* I was rude before, but I am okay with that.* Most people don't even know their market.* "You can't fix stupid; you can only numb it with a 2 by 4".