Research shows strong consumer trust in U.S. farmers

For those who spend too much time online, it may seem that farmers are frequently under the gun for a range of issues, from greenhouse gas emissions to GMOs. But despite the occasional hue and cry from some quarters, recent survey data suggests that the average consumer actually holds the U.S. farmer in relatively high regard.In this episode we talk with one of the leaders at the United Soybean Board about a recent consumer survey that found farmers rank as the most trusted members of the food supply chain. We'll also discuss how the soybean industry is working to quantify and promote on-farm efforts to combat climate change and produce a more sustainable animal food supply.Mace Thornton is Vice President of Communications and Marketing Strategy at the United Soybean Board, the farmer-led organization mandated with administering the farmer-funded soybean checkoff. Thornton explains what the Checkoff learned from its recent consumer survey, as well as what Checkoff-funded research is doing to help livestock and poultry producers answer the call to produce more sustainable meat, milk and eggs.This podcast is sponsored by Arm & Hammer Animal and Food Production and their #ScienceHearted podcast, Food Chain Chats. Check it out to hear insights on how the food supply chain is taking their experiences from 2020 disruptions into 2021. Subscribe wherever you find your favorite podcasts.