Resilience & Advocacy with Lilly Rocha

Today's Episode Dr Raj talks with Lilly Rocha about her past work in Silicon Valley, her life in London, and a life-changing health scare at age 37. They discuss how these life events all led to her current work as an advocate for Latinx culinary professionals and women’s cardiac health awareness.  Today’s Guest  Lilly Rocha is the current CEO of Latino Restaurant Association, an 800+ member national organization in Los Angeles, California. She is also the founder of Sabor Latino Food Industry Trade Show, the world’s largest Latino food trade show. A graduate of the University of California Berkeley, she also attended St. Mary’s University in London, England. Lilly graduated from UC Berkeley during the height of the dot-com bubble in Silicon Valley, and her first job was as a project manager for Nokia in Mountain View, California. Lilly developed a serious interest in trade show and conference management which eventually led to her to earn both CNP and CMM certifications, the highest in the meeting planning industry. Lilly eventually founded the Sabor Latino Food Industry Trade Show in 2013 once she noticed there was a huge gap in the industry for Latino foods. With Lilly’s expertise in sales, marketing, and project management, Sabor Latino has become a recognized brand in the trade show industry and serves as a premier business platform for Latin food professionals.  Lilly also has a passion for healthy eating and has led to a lifelong commitment to wholesome living. She enthusiastically shares her passion for healthy eating by volunteering for organizations such as the American Heart Association, Long Beach Memorial Women’s Heart Institute, and the Heart and Vascular Institute at LBMMC. She serves on the boards of HONOR PAC - a Latinx/LGBTQ+ Political Action Committee, and Asociacion de Empresarios Mexicanos (AEM).   Lilly Rocha on Instagram  Latino Restaurant Association Website  About Dr. Raj Dr Raj is a quadruple board certified physician and associate professor at the University of Southern California. He was a co-host on the TNT series Chasing the Cure with Ann Curry, a regular on the TV Show The Doctors for the past 7 seasons and has a weekly medical segment on ABC news Los Angeles.   Want more Dr. Raj? Check out the Beyond the Pearls lecture series! The Ultimate High Yield Bundle: The complete review of high-yield clinical medicine topics necessary for graduate medical education board exams including NBME, USMLE Steps 1/2/3, ITE and ABIM Boards. You can also listen to the Beyond the Pearls podcast.   Check out our other shows: Physiology by Physeo Step 1 Success Stories The InsideTheBoards Study Smarter Podcast The InsideTheBoards Podcast   Produced by Ars Longa Media To learn more about us and this podcast, visit arslonga.media. You can leave feedback or suggestions at arslonga.media/contact or by emailing [email protected]. Produced by: Christopher Breitigan and Erin McCue. Executive Producer: Patrick C. Beeman, MD The information presented in this podcast is intended for educational purposes only and should not be construed as professional or medical advice. Learn more about your ad choices. Visit megaphone.fm/adchoices