Resisting the 'Discount Pressure'

PART THREE: Resisting the Discount Pressure Series: Ethical sales delivering healthy margins Guest: Jon Dale from Little Fish Business Coaching We’ve all been guilty of thinking that discounting our products or services is the only way to sell them. Whether you have done it before or are contemplating doing it, let me tell you, that is not a smart business move. Why? First of all, it devalues your product. Second, knowing full well that you will eventually sell it at a lower price, people will be more likely to wait for you to discount your product instead of buying it at its full price. It is essential you learn this lesson and not fall into the trap of resorting to discounting your products. If you’re interested in sales, you’ll want to listen to these. TSS085 – More trust equals more sales – [LINK] Selling like a $30 million company – Part 1 | Part 2 TSS067 – Selling to the right customers – [LINK] TSS065 – Knowing your hourly rate – [LINK] About this podcast, ‘Resisting the Discount Pressure‘ Podcast Highlights: 03:10 – Recap 04:42 – Resisting the pressure 05:49 – Flat rate model in relation to discounts 07:45 – Two strategies with discounting 10:52 – The problems with discounting 12:32 – How knowing your power and the sales process connects with avoiding discounting, and having the ability to say no 18:45 – Confidence and resisting the pressure from yourself 23:32 – Remind the people of the value in your service and let them choose In this third episode of our series ‘Ethical Sales Delivering Healthy Margins,’ our guest Jon is back to talk to us about resisting the discount pressure. He continues the discussion with a quick recap of the first two episodes of this series, before tackling why you should resist giving in to the pressure. Discounting is expensive, and it’s really helpful to understand how your power and the sales process ties in with communicating your prices adequately and avoiding discounts. Finally, Jon reminds us to do enough marketing and to do it properly. If you enjoyed this podcast and this series, please take 5 to leave us a review: Google Facebook iTunes – Apple Stitcher – Android Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed