Restaurant Rewards: From Corporate to Customer-Centric Loyalty

Utter Loyalty invites you to meet @SuzyLynch, Head of  Loyalty at the DRG Group. She joins @Emma Collins and they discuss why the team moved away from a corporate loyalty proposition, why they chose an app-first approach instead of physical cards, and why keeping sign-up simple has been critical to adoption. Suzy also shares how they're measuring success, why frequency remains the north star for every loyalty programme, and why the first year should always be about testing, learning and improving.If you're launching, refreshing or scaling a loyalty programme, this episode is packed with practical lessons you can apply straight away.