Resurrecting a Brand

Duncan Alney is the President and Founder of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more.  Chad Richards is the Vice President of Firebelly Marketing and a Short Awards honoree. He has led the initiative to oversee all clientele programs and has been guiding his team in the right direction with client-centered research and development. Chad's transition from Social Media Specialist to Vice President at Firebelly in the past 11 years has combined all his years of marketing and research experience to advance and direct social media strategies. Lauren Johnson is a Senior Social Media Manager at Firebelly Marketing where she creates, monitors, and measures social media strategies, community engagement, and promotions. Her ability to manage and create content calendars, social ads, and provide targeted program performance reports sets her as a valuable part of the Firebelly team.  Duncan, Chad, and Lauren are the co-hosts of the Firebelly Social Show. In this episode… How do others engage with your brand on social media? 90% of people who buy from or support certain brands also follow them on social media. It's a given that the next wave of marketing and branding will be closely related to your presence on social media and this is why connecting with a marketing agency that knows how to build your brand on social media is particularly important. Firebelly Marketing is a social media marketing agency that guarantees their clients' branding is ready for the next tech revolution with top-notch content funnels and brand engagement.  In this insightful episode of the Firebelly Social Show, Dr. Jeremy Weisz, Co-founder of Rise25 Media, talks with the Firebelly Marketing team, President and Founder-Duncan Alney, Vice President-Chad Richards, and their Senior Social Media Manager-Lauren Johnson, to talk about what it takes to resurrect a brand. They'll be discussing how they approached the rebuilding of the Noble Roman's Pizza brand, the power of social proof, and what brands should consider when engaging with their audience on social media.