EPISODE · Dec 4, 2025 · 38 MIN
Retail Growth Secrets: Jane Merton on Positioning, Scaling & Selling in Big Box Stores
from The Unified Brand - Branding Podcast · host Elements Brand Management
How do you take a natural product or CPG brand from startup to retail scale-up success? In this episode of the Unified Brand Podcast, we're joined by Jane Merton, MBA, founder of All Our Advisors, a seasoned strategist with decades of experience helping natural and organic brands scale into national food, drug, and mass market retailers across North America.Jane dives into essential brand alignment strategies, retail readiness, go-to-market planning, and how to avoid the biggest mistakes when growing a brand. From positioning and packaging to operations and in-store velocity, this episode covers:How to align your brand for retail successCommon mistakes founders make when scalingWhat buyers really want and how to say "no" strategicallyThe importance of brand consistency and core valuesTrends in TikTok live selling, retail media, and creator partnershipsPackaging that pops and converts on shelfHow to build a retail marketing launch calendarThis episode is packed with strategic insights for founders, marketers, and operators in the CPG and DTC spaces. Whether you're preparing for your first pitch or navigating scale, Jane's advice is pure gold.Jane Merton, MBALinkedIn: https://www.linkedin.com/in/janemerton/Website (All Our Advisors): https://www.allouradvisors.com-----------------👉 Take the FREE 4-Minute Brand Power Assessment: Brand Power ScorecardWatch podcast clips & deep dives on YouTube: Elements Brand ManagementOther Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/X - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjBrand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
What this episode covers
How do you take a natural product or CPG brand from startup to retail scale-up success? In this episode of the Unified Brand Podcast, we're joined by Jane Merton, MBA, founder of All Our Advisors, a seasoned strategist with decades of experience helping natural and organic brands scale into national food, drug, and mass market retailers across North America.Jane dives into essential brand alignment strategies, retail readiness, go-to-market planning, and how to avoid the biggest mistakes when growing a brand. From positioning and packaging to operations and in-store velocity, this episode covers:How to align your brand for retail successCommon mistakes founders make when scalingWhat buyers really want and how to say "no" strategicallyThe importance of brand consistency and core valuesTrends in TikTok live selling, retail media, and creator partnershipsPackaging that pops and converts on shelfHow to build a retail marketing launch calendarThis episode is packed with strategic insights for founders, marketers, and operators in the CPG and DTC spaces. Whether you're preparing for your first pitch or navigating scale, Jane's advice is pure gold.Jane Merton, MBALinkedIn: https://www.linkedin.com/in/janemerton/Website (All Our Advisors): https://www.allouradvisors.com-----------------👉 Take the FREE 4-Minute Brand Power Assessment: Brand Power ScorecardWatch podcast clips & deep dives on YouTube: Elements Brand ManagementOther Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/X - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjBrand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
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Retail Growth Secrets: Jane Merton on Positioning, Scaling & Selling in Big Box Stores
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