Retail media 101
from The Drum Podcast
Retail media has been a big topic of the last couple of years. But what is it, where do the opportunities lie for brands, and what’s coming next? Hear how Jellyfish, VMLY&R Commerce and Indicia Worldwide are helping brands succeed with retail media. Our expert panel discusses measurement across channels, driving awareness beyond transactions, and creating seamless omni-channel experiences. Walk away with tips for partnering with agencies, investing in tech and taking an integrated approach.
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Frequently asked questions
How long is this episode of The Drum Podcast?
This episode is 32 minutes long.
When was this The Drum Podcast episode published?
This episode was published on October 25, 2023.
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