Retail Media with Sam's Club's Abi Subramanian

The CPG Guys, Sri & PVSB, are joined in this episode by Abi Subramanian, Senior Director & head of advertising & brand partnerships at Walmart's Sam's Club division.Follow Abi on LinkedIn at: https://www.linkedin.com/in/abishake/Follow Sam's Club online at: http://samsclub.comAbi answers these questions:1) Is retail media - shopper marketing 201 or is it media 201? Audience or conversion?2) Could you please explain to our audience why retail media is the single most important vehicle for vendors to gain audience and drive innovation? How does this compare to the store display opportunity?3) Which categories are seeing the largest growth in retail media? Which categories should vendors step change their approach to this?4) What technology aspects are being brought into the business everyday? How does it connect from a website to the cart to the store?5) What are the various features of retail media offered by Sam’s? SEM or are there other capabilities?6) What can partners expect back? Data, metrics? How is success measured?7) What are the behavior or activities of a vendor best in class partnership with Sam’s?8) What is your advice to the industry with eCommerce? What about the newer categories that have sped up last year like food and beverages? Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.