Retail Merchandising Expert Uses New Technologies to Attract Consumers

Co-host Brad Forsythe interviews Ben Weshler, Founder of Ovation In-Store. Ben Weshler is president and chief executive officer of Ovation In-Store, a leader in the design, development and manufacture of displays and fixtures for retail merchandising environments. Ben founded the company as Display Systems, Inc. (DSI) in 1975 and has since served clients including Kellogg’s, L’Oreal, Kmart, Revlon, Gillette, Reebok, Coca-Cola, Calvin Klein and numerous other major corporations. He has held or filed 15 patents in the display design area and is a former director of the Point of Purchase Advertising Institute. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.