Retail Storytelling Isn’t Just for Kids

If you want to create store experiences that are not only engaging, but truly immersive, storytelling should be your central design strategy. American Girl is one brand that has taken storytelling to the next level, creating realms where imaginations flourish and brand narratives are celebrated. For this episode of Retail Remix, we’re replaying a session from the Retail Innovation Conference & Expo, where Kristina Duncan, Creative Executive at American Girl, and Ted Galperin, Partner & Director of Retail Design at creative studio Mythology, shared how executives can: Explore, imagine or reimagine their brand story; Harness what’s happening in pop culture to deliver a highly relevant and curated retail environment; and Identify the right partners to bring their physical storytelling to life. RELATED LINKSLearn more about American GirlLearn more about MythologyGet more insights on how to design spaces for kidsSubscribe to Design:Retail for more retail design trends and insights