Retailers: Why You Need to Ask Before Adding a Customer to Your B2C Email Marketing List (Season 2 Episode 52)

Do you need to get consent from your customers before adding them to your B2C email marketing list? Building your B2C email list with consent is very important to your bottom line. (B2C stands for “business to consumer” or “business to customer”.) There are many examples of when you can do something, but perhaps shouldn’t, and nowhere is this more evident than in what is permitted by the CAN-SPAM Federal email marketing law. For the purposes of this article in particular we are going to be talking about adding a customer’s email address to your marketing mailing list without asking them first, and hopefully convincing you that you should always get consent before adding them to your B2C email list. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/retailers-do-you-ask-before-adding-a-customer-to-your-marketing-email-lists/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com