EPISODE · Jan 16, 2026 · 40 MIN
Rethinking Paid Media for Smarter Buying
from Deconstructing Data · host BDEX
This episode of Deconstructing Data features Vlad Zhovtenko 🇺🇦, CEO and Co-Founder of RedTrack.io, who brings over two decades of experience in digital marketing and advertising. From the rise of banner ads in the early 2000s to the evolution of programmatic advertising and now back to affiliate marketing and analytics, Vladyslav has seen it all.With deep expertise in ad tracking and attribution, he joins us to explore why the paid media playbook hasn’t changed much in 100 years, and what needs to happen next.We’ll dig into:1. The Value of Data in Digital Media Buying2. Making Media Buying Decisions Without Perfect Data3. Why Paid Ads Data Hasn't Evolved4. Tech StackIf you’ve ever questioned whether your media spend is really working, or want smarter ways to make decisions without perfect data, you won’t want to miss this conversation.
What this episode covers
This episode of Deconstructing Data features Vlad Zhovtenko 🇺🇦, CEO and Co-Founder of RedTrack.io, who brings over two decades of experience in digital marketing and advertising. From the rise of banner ads in the early 2000s to the evolution of programmatic advertising and now back to affiliate marketing and analytics, Vladyslav has seen it all.With deep expertise in ad tracking and attribution, he joins us to explore why the paid media playbook hasn’t changed much in 100 years, and what needs to happen next.We’ll dig into:1. The Value of Data in Digital Media Buying2. Making Media Buying Decisions Without Perfect Data3. Why Paid Ads Data Hasn't Evolved4. Tech StackIf you’ve ever questioned whether your media spend is really working, or want smarter ways to make decisions without perfect data, you won’t want to miss this conversation.
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Rethinking Paid Media for Smarter Buying
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