Rethinking the role of social media influencers in market research with Kayte Hamilton - Kayte Hamilton

In this latest episode of Now that’s Significant, a Market Research Podcast we’re joined by Kayte Hamilton, Founder of The Social Question. The Social Question is a new research agency that offers a fresh perspective on social media research, specifically their methodology, which includes partnering with Instagram influencers to act as Question Hosts with their followers. During the show, we discussed: - How influencers can evolve their value to organizations and are perfectly placed to become research moderators on social media. - We looked at an engagement tool available to Influencers on Instagram - Kayte shared how Influencers can be hired to host questions to their followers and communities. - The differences between other social media research options compared to the service The Social Question offers. We hope you enjoy the show.