Return on investment (ROI): How to calculate it and why it matters

Return on investment (ROI) is one of marketing’s more ubiquitous metrics. But that doesn’t necessarily mean it’s popular. Most modern marketers have a complicated relationship with ROI. On the one hand, it is a simple calculation that gives a rough sense of whether a marketing investment was worthwhile. On the other hand, ROI is a limited metric that has been known to lead to preemptive budget cuts and short-termism.In this episode, we’ll look at calculating ROI, when it is a worthwhile metric to track and optimize towards, and where marketers feel it falls flat.  Hosted on Acast. See acast.com/privacy for more information.