Revenue Acceleration: Is Your CRM a Time Suck or a Growth Engine?

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how businesses can turn CRM and AI investments into real revenue outcomes. Joining us is Rob Manne, Founder of Inflectiv. Rob shares how aligning technology with human strategy helps companies accelerate growth and close deals faster. Key Highlights CRM as a Revenue Engine: Rob explains how to transform CRM into a growth driver. AI in Sales: Rob highlights where AI is improving B2B revenue performance. Human Centric Strategy: Rob shares why human connection still wins in AI-driven markets. Avoiding CRM Failures: Rob explains why implementations fail and how to fix them. Team Alignment: Rob outlines how to align sales, marketing, and operations effectively. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation