Revenue Attribution in Marketing and Sales Analytics with Steffen Hedebrandt

from B2B Lead Gen Podcast · host Eric Schwartzman

In this episode we go deep into revenue attribution with Steffen Hedebrandt, chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, an expert in digital revenue attribution, purchase intent and user tracking. But before we get into the interview, here are some revenue attribution basics… What is Revenue Attribution? Revenue attribution is the aspect…

Episode metadata supplied by the publisher feed · Published May 19, 2022

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Revenue Attribution in Marketing and Sales Analytics with Steffen Hedebrandt

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